MENU
SEARCHA salon owner has a lot on their plate that employees know nothing about. It's important that the owner is not so busy working IN their business, that they can't work ON their business. Here's how one owner started to free herself up.
Danielle Marx, owner of Beyond Nails
In today's "salon world" it's becoming tougher and tougher to get clients to agree to see other nail professionals within your salon. A salon owner, for instance, has a lot on their plate that employees know nothing about. It's important that the owner is not so busy working IN their business, that they can't work ON their business. At the same time, we find ourselves trying to keep peace between our clients and our staff--not wanting to rock the boat on either side. It's not an easy undertaking on the owner's part.
I recently had the pleasure of speaking with Danielle Marx, owner of Beyond Nails, in West Bend, WI. For the past few months, she's been working on passing on all of her pedicure clients to a new staff member, and I wanted to get her take on how she navigated this sensitive move.
Here are a few questions I posed for Danielle:
Please tell us how long you've been in the business?
I've been a Nail Professional for 29 years.
What was the reason for transitioning some of your clients to new staff?
I decided to transition some of my clients to my staff, as I need to do more business tasks for Beyond Nails, LLC. I found myself coming up short on time to take care of the business needs. I was working 40 hours a week behind the chair. I never intended to, but have taken on some professionals out of school, who I knew couldn't afford to pay rent in my building, as they didn't have a clientele.
A colorful display outside Beyond Nails
What are some methods you used to make a smooth transition for those clientele?
I slowly introduced my clientele to my staff and really talked up the services that the staff excelled at. I then explained that they would be taking over these services in the salon, as I would be retiring from them (pedicures). I did give them a few months to transition over, and I've had my clientele for many years.
How is that going now that you have a couple of months under your belt?
I'm so thankful for the wonderful clients I've acquired over the years, and thank goodness it's been a smooth transition.
What advice would you give other salon owners that are needing to get clientele off their plates?
The best advice I can give to any Salon Owner who needs to transition clientele over to other staff, is be super complimentary when talking about your staff to clients. Give the client enough time to wrap their heads around the fact that you won't be doing their services anymore. I also let them know that they'd still get to see me on a regular basis. I would be around to make sure things were running smoothly. It's possible that your staff could do a better job than the owner, as the services they would be getting done would be more specialized. I was wearing so many hats that in the end, I wasn't able to concentrate on just one service anymore.
Tracy Vinson (@mobilemanicurist), creator of the nail art education program “Bankrupt to Booked Up” has been a nail techician for 10 years. Originally launching her business as the "Mobile Manicurist," and traveling to do on-location services, Vinson now counsels and coaches nail technicians on topics ranging from troubleshooting product use, gel structure, stratified nail art and growing your business.
Originally posted on Nails Magazine
If you can help a client in the early stages of hair loss, you not only help preserve their hair but also their relationship with you is preserved. We hear from certified trichologists on some myths, early warning signs, plus a launch that will help stylists support their clients with an easy solution.
The FutureIQ™ biomimetic hair longevity serum is a lightweight, fast-absorbing formula, powered by K18’s proprietary MultiVital™ technology, designed to simultaneously support hair retention, scalp vitality, and pigment longevity through biology-first intervention.
Sponsored by K18 Hair
In this expert column, internationally recognized educator Rita Perna Allor shares why beauty professionals are uniquely positioned to educate, support and empower clients, while staying within their professional scope of practice.
The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.
Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
After four decades developing skincare products, Lea Black shares her perspective on clean beauty, ingredient sourcing, product transparency, and the questions beauty professionals should ask when evaluating skincare brands.
After seasons of barely-there manicures and minimalist nail looks, chrome is officially back in the spotlight.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Interest in scalp care continues to accelerate. According to Spate data, #scalpcare content on TikTok has increased more than 149% month over month, as consumers look for products that support scalp balance and healthy hair growth.
In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
For years, press-on nails have been treated as the alternative to professional services. But the category has evolved and so has the client.
Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
A multi-city tour from DermapenWorld spotlighted the growing convergence of hair, skin, and medical aesthetics and what it means for salon professionals.
After a successful career in strategic M&A (Mergers and Acquisitions) and working for a Fortune 500 company, Amit Shah decided to pursue franchise ownership and open a nail salon.
Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.
