Travel Tuneups: Wellness Retreat in Portugal for a Healthier 2027
From restorative treatments to personalized fitness and nutrition, Longevity Senses Cascais offers three wellness getaways to help guests build healthier habits.
by Anne Moratto
How to Turn an Idea into a New Product
Denis DaSilva, co-owner of DevaConcepts (devaconcepts.com), says, “My ideas that have turned into new products and tools started from a desire for better performance.
by Web Editor
July 11, 20112 min to read
Q: How do you turn an idea into a new product or tool?
Denis DaSilva
A: Denis DaSilva, co-owner of DevaConcepts (devaconcepts.com), says, "My ideas that have turned into new products and tools started from a desire for better performance.
"When I need a more efficient and effective way of styling hair with better results, I start thinking about it-a lot. I begin to look around and research if something exists that works better. If I can't find anything, I start thinking out of the box. My motivation, always, is the desire to make things easier or better for my stylists and clients. One of my biggest challenges was for our curly-haired clients to dry their hair at home with salon results. The only available option was a traditional diffuser, but it doesn't produce the results we wanted. This led to my re-invention of the diffuser and I created the DevaFuser, which cultivates fuller curls.
"I work in steps. Step one is the desire for solutions to improved performance and quality, which leads to the idea. I then play around with different materials and hardware, piecing these things together to create a prototype of what could work better.
"Once I have a basic prototype of the tool I'm designing, I move on to step two, hiring a patent attorney to perform a patent search. If a patent is not found, we begin the legal process of patenting the tool. This is time consuming and expensive. This step alone can cost between $5,000 and $30,000.
"In step three I work closely with a product design company that specializes in designing hair tools to create a final prototype until we have the perfect tool that meets my expectations.
"Step four is the courage to take risks and do it! It's important to assess whether or not you have the resources to see the project the whole way through. It's critical to be realistic about manufacturing and distribution, and how you will market and sell your product.
"Once you've decided to make the leap, it's important to find the right manufacturer who will make it for the right price and the distributor you have a good relationship with.
"The last step is public relations and marketing. I have a great team who have been with me since the beginning. I just leave them alone and trust them do their job."
Subscribe to Our Newsletter
More Career
Pretty Empowered Helps Girls Explore Careers in STEM and Beauty
YWCA Metropolitan Chicago and Ulta Beauty Charitable Foundation (UBCF) brought together 150 girls ages 9–14 for Pretty Empowered, a hands-on experience designed to build confidence and introduce girls to careers options.
by Staff
How Giving Back Helped My Salon Stand Out in a Saturated Market
Like many hairdressers, I saw opening a salon as the next logical step. But I also wanted my salon to be a little different, and needed to figure out ways to stand out in a sea of salons.
My Salon Suite To Award 375 Scholarships to Future Beauty and Wellness Professionals in Partnership with Premiere & PBA
Powered by the brand’s Suite Relief Program, a North America initiative funds education and trade show access for students across cosmetology, barbering, esthetics, nail technology, and massage therapy.
The Scroll Stopping Stylist: Strategies for In-Salon Content Creation
What makes salon content worth a pause? Hairstylists Janelle Eyre, Sean Crutcher and Luis Rodriguez share how they show their work, earn guests’ trust and make posting feel manageable. You can get MORE from these artists in our upcoming webinar!
by Anne Moratto
Why Salon Work Makes Your Body Ache & What You Can Do to Feel Better
We learn some simple moves and strategies to keep the blood pumping through the muscles and limit posture problems from The Balanced Beauty Pro
by Anne Moratto
Paying It Forward: What I Wish I’d Learned in Beauty School
Anny VanDriel, owner of Be Rosie Salon and creator of Pricing Isn’t Personal, volunteered to share a pricing presentation to beauty school students a year ago, and ended up learning more than she expected.
by Anne Moratto
Level Up Your Artistry
From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.
Sponsored by Ulta Beauty
Challenging the Rules of Haircutting: An Interview with Nashville Artist Stan Newton
With more than four decades in the industry, hairdresser and MODE Education founder Stan Newton has built a career around the art and discipline of cutting hair, learning the rules so he can break them.
by Anne Moratto
How Beauty Professionals Can Evaluate and Expand Their Service Menus
Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
by Anne Moratto
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
by Anne Moratto
Where Are Salon Suites Headed Next?
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
by Anne Moratto
Sport Clips Haircuts Hosts First-Ever Virtual Education and Career Experience for Stylists
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
by Staff
Physical Therapist Shares Best Posture Tips for Hairdressers and Nail Technicians to Prevent Neck, Back and Shoulder Pain
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
by Anne Moratto
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
How AI Can Help Independent Beauty Professionals Build Stronger, More Profitable Businesses
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
Pre-PRIDE: Finding Allies in the Beauty Salon
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
by Anne Moratto