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Joico Pitches In

Haiti's devastating earthquake left millions in need, so Joico rallied immediately, signing up as a sponsor of the Reality Cares and In Touch Weekly Heroes of Haiti Hollywood Fundraiser. VIP guests at the event included celebrities from The Hills', Million Dollar Matchmaker, Celebrity Fit Club, Million Dollar Listing's, American Idol and Dancing with the Stars.

July 11, 2011
2 min to read


Haiti's devastating earthquake left millions in need, so Joico rallied immediately, signing up as a sponsor of the Reality Cares and In Touch WeeklyHeroes of Haiti Hollywood Fundraiser. The evening, hosted by So You Think You Can Dance'sMary Murphy and Extra'sJerry Penacoli, honored the heroic work of Eric Klein, Founder and CEO of Can-Do.org.

Klein and his team arrived in Haiti in January, and have been working tirelessly to get water, food and other aid directly to those affected by the disaster. According to Reality Cares Founder Todd Michael Krim, the event netted more than $5,000 for Klein's efforts.

VIP guests at the event included The Hills' Stephanie Pratt and Jayde Nicole, Million Dollar MatchmakerPatti Stanger, Celebrity Fit Club'sKayCee Stroh and Harvey Walden, Million Dollar Listing'sMadison Hildebrand, American Idol'sBrandon Rogers and Dancing with the Stars'Joanna Krupa. The event was held at Hollywood's hottest new venue-Capitol City Hollywood-where guests were treated to musical performances by BG5 and DJ Colin Kim, plus raffles and giveaways.  

Thanks to Joico, everyone left the fundraiser with the leading formula for healthy, hydrated hair. The company donated its Moisture Recovery Shampoo and Conditioner-a technologically advanced system containing Hydramine Sea Complex, Quadramine Complex and jojoba oil to revitalize and smooth parched strands. 

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     The Hills' stars (from left) Jayde Nicole and Stephanie Pratt.




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