The Makeup Show LA is held on Saturday, March 1, 2014 from 9am to 6pm and on Sunday, March 2, 2014 from 9am to 5pm at California Market Center, 110 East Ninth Street, Los Angeles, CA. The keynote  speakers/educators for this weekend of beauty, inspiration and education have been announced: Damone Roberts, Elizabeth Ulloa, Gina Brooke and Jonah Levy. These artists have touched the faces of celebs from Madonna to Beyonce, and will now step from behind-the-scenes to share their beauty secrets in rare keynote presentations. Learn everything from the inside out of transforming faces using simply an airbrush to building a business in beauty…all straight from the very best in the industry. Keynotes you will find only at The Makeup Show LA include:

In your Business - Damone Roberts for MAKE UP FOR EVER

Damone Roberts’ talent for painting faces and sculpting the perfect arch has truly positioned him as one of the top beauty artists in the business. With clients including Alicia Keyes, Beyonce, Vanessa Williams, Madonna and many more, Damone has managed to take his brand of beauty and develop it into an empire which includes salons on each coast. Damone delivers both the makeup and business areas of this industry. Watch and learn as Damone will lead you through some of his techniques for designing and applying the perfect on-camera makeup. Listen as he lets you in on some secrets to successfully presenting on camera, keeping your career on track with artistry and at the same time not losing sight of the bigger picture.

 Deeper Insight: Impact of Artistry - Elizabeth Ulloa

Elizabeth Ulloa has worked with celebrities including Britney Spears, Eva Longoria, and Katherine Heigl, and as a bicoastal beauty expert she has gained an understanding of how to make an impact in the all important Latin beauty market. In her first keynote at The Makeup Show, Elizabeth will share with you some of her insight and expertise on working with one of the most diverse and major growth groups in the United States. She will help you gain confidence in working with women of all backgrounds and share her understanding of how and when skin tone, client age and cultural relevance should be considered when designing looks, choosing product and applying makeup when working with Latina women and for Latin market clients.

 Stand Apart: Signature Style and Success - Gina Brooke

Gina Brooke is a go-to artist for incomparable names in the industry like Madonna, Steven Klein, David LaChapelle, Naomi Campbell, Britney Spears and Cher. Listen in on this keynote as she offers her perspective on the do's and don'ts of the make up industry as well as offers useful advice to help elevate any artist's career to the next level. Gina will share will the tips to make your mark in different areas of the industry and will give you insight and incentive on developing your own makeup style and paving your own path to success.

Transformations: Fantasy, FX, Beauty and Beyond- Jonah Levy for Temptu Pro

Jonah Levy is one of the leaders in the industry when it comes to bringing makeup magic to a motion picture. From the fantastical beauty of Oz, The Great and Powerful to the powerful messages made by Lee Daniels’, The Butler, Jonah Levy leads us into worlds where anything is possible. In his first time keynote at The Makeup Show LA, Jonah offers insight into the behind the scenes world of wonder that comes with working in film. Jonah will show how the airbrush can be used for achieving unlimited makeup looks and let us in on some of his favorite products. Jonah will also examine how film and television has moved beyond Hollywood and into other areas of the country and offer advice on what you can do to make this competitive area of makeup part of your own career.

In addition to keynotes, The Makeup Show LA will feature over 75 beauty brands, including Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsors Crown Brush and Temptu PRO, Silver Sponsors NARS and Obsessive Compulsive Cosmetics Supporting Sponsors Smashbox, Ruby Makeup Academy, Pinnacle Cosmetics, The Powder Group and On Makeup Magazine.

TFor a complete list of participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.