
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
While also moisturizing the hair, the product lets you control how warm or cool the results will be.













Lowering the pH level and closing the cuticle after a bleach session are only two of the jobs new Maria NilaSilver Shot takes on when you apply it to your client's towel-dried hair. It also gives you control over the results, because you can leave it on for 3 to 10 minutes depending on how warm you want the tone. If you let it sit for not more than 3 minutes, the violet pigment will not have time to attach and the tone will stay warm. Leaving it on longer will activate the violet pigment to achieve and prolong a cool result, with the intensity determined by the processing time. You can neutralize any unwanted golden tones.
Boosted with guar gum and caprylyl glycol, Silver Shot has antistatic, moisture-retaining, humectant properties to condition the hair and scalp. With a fresh scent of jasmine, vanilla and wild fruits, Silver Shot is easy to use, 100% vegan, cruelty-free, and contained in climate-compensated packaging.
You can work with Silver Shot as a toner after bleach without using oxidation color. Offer it as an in-salon service, or show clients how to use it at home. Both backbar and retail sizes are available.
Silver Shot is part of Maria Nila's new Brighter Times bleach line, which also features: Balayage Bleach Powder, a professional bleach treatment developed for balayage and free-hand technique; Silver Bleach Powder, a professional bleach treatment with added violet pigments for a cooler result; and five developers that each can be used with either the Balayage or the Silver Bleach Powder and are available in 6 volume, 10 volume, 20 volume, 30 volume, and 40 volume.

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

Trending, fool-proof, and fantastic formulas.

Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.

As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.

In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.

From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil

Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.

A master colorist on why great hair color is never “simple.”

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.

PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.

Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.

Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.