Modern Salon
MenuMENU
SearchSEARCH

Marrying Cut and Color with Keune North America Creative Ambassador George Alderete

In the first education session at the Keune Midwest Academy, headquartered at Genacelli East Studio Salon in Chicago, Keune North America Creative Ambassador George Alderete and Keune Academy Trainer Gareth Palmer, led stylists of varying tenure and skill levels through the art of marrying cut and color.

by Meg Psiharis
September 27, 2017
Marrying Cut and Color with Keune North America Creative Ambassador George Alderete
Marrying Cut and Color with Keune North America Creative Ambassador George Alderete
Marrying Cut and Color with Keune North America Creative Ambassador George Alderete
Marrying Cut and Color with Keune North America Creative Ambassador George Alderete

Keune North America Creative Ambassador George Alderete and Keune Academy Trainer Gareth Palmer Pose for a group shot with the stylists in attendance

1/4
2 min to read


In the first education session at the Keune Midwest Academy, headquartered at Genacelli East Studio Salon in Chicago, Keune North America Creative Ambassador George Alderete and Keune Academy Trainer Gareth Palmer, led stylists of varying tenure and skill levels through the art of marrying cut and color.

The two-day program focused on design, color trends, technique, and how to properly “create a blueprint” when executing a cut and color your client will love.

Ad Loading...

Alderete showed the group how to create varying depth of color on numerous hair types, and the color effects achievable using vertical and zig-zag sectioning, in addition to showcasing three of Keune’s new Ultimate Blonde toners: 9.27 (pearl violet), 9.31 (gold ash) and 9.25 (pearl mahogany).

Alderete created vertical sections from the crown to the nape in an effort to apply color to a larger range of hair in a shorter amount of time (see video below).

Alderete explained that when a client comes in for a fall appointment, usually the colorists’ first instinct is to go darker. Instead, consider using toner to make the existing hair color a little richer.

“Visually, that’s going to be better for your client, she’s going to love it and it’s an easy transition,” Alderete said. “It’s nice and subtle, but it’s beautiful.”

Palmer kept the inspiration going by leading the group through a short, fashion-forward cut technique to complement the previously applied color. Hair hit the floor as Palmer exhibited both a razor and texturizing-driven approach to taper and feather the hair along the back of the head.

Ad Loading...

Beginning on the underside, Palmer sectioned hair vertically into four quadrants. After combing down the hair, he took the wide-toothed end of his comb to softly push up the hair at the top of the section, creating a slight bump to make sure hair isn’t sitting too flat. This technique allows visibility of any growth patterns. Palmer then used a scissor-under-comb cutting technique to achieve a feathery, tapered texture that sits close to the head. (See the video below for demonstration)

The sold-out event was just one of many to come.

“We’re almost completely sold out for the rest of the year in our Buckhead, Atlanta, location, as well as the additional satellite locations in Scottsdale, Arizona, and Brooklyn, New York,” said Jessica Mills, Vice President of Education and Shows. “We’ll have all new programs next year as well as some repeats of popular ones.”

The new 2018 calendar will launch November 1, 2017.

Visit keuneeducation.com.

Subscribe to Our Newsletter

More Color

Ad Loading...
Color|Articles|Apr 17, 2026

Dazzle With Shiny Haircolor

Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.

Sponsored by Moroccanoil

Color|Articles|Apr 3, 2026

Step-by-Step: How to Create the Modern Ombre

Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.

Ad Loading...
Ad Loading...