MENU
SEARCHIn the first education session at the Keune Midwest Academy, headquartered at Genacelli East Studio Salon in Chicago, Keune North America Creative Ambassador George Alderete and Keune Academy Trainer Gareth Palmer, led stylists of varying tenure and skill levels through the art of marrying cut and color.
Keune North America Creative Ambassador George Alderete and Keune Academy Trainer Gareth Palmer Pose for a group shot with the stylists in attendance
In the first education session at the Keune Midwest Academy, headquartered at Genacelli East Studio Salon in Chicago, Keune North America Creative Ambassador George Alderete and Keune Academy Trainer Gareth Palmer, led stylists of varying tenure and skill levels through the art of marrying cut and color.
The two-day program focused on design, color trends, technique, and how to properly “create a blueprint” when executing a cut and color your client will love.
Alderete showed the group how to create varying depth of color on numerous hair types, and the color effects achievable using vertical and zig-zag sectioning, in addition to showcasing three of Keune’s new Ultimate Blonde toners: 9.27 (pearl violet), 9.31 (gold ash) and 9.25 (pearl mahogany).
Alderete created vertical sections from the crown to the nape in an effort to apply color to a larger range of hair in a shorter amount of time (see video below).
Alderete explained that when a client comes in for a fall appointment, usually the colorists’ first instinct is to go darker. Instead, consider using toner to make the existing hair color a little richer.
“Visually, that’s going to be better for your client, she’s going to love it and it’s an easy transition,” Alderete said. “It’s nice and subtle, but it’s beautiful.”
Palmer kept the inspiration going by leading the group through a short, fashion-forward cut technique to complement the previously applied color. Hair hit the floor as Palmer exhibited both a razor and texturizing-driven approach to taper and feather the hair along the back of the head.
Beginning on the underside, Palmer sectioned hair vertically into four quadrants. After combing down the hair, he took the wide-toothed end of his comb to softly push up the hair at the top of the section, creating a slight bump to make sure hair isn’t sitting too flat. This technique allows visibility of any growth patterns. Palmer then used a scissor-under-comb cutting technique to achieve a feathery, tapered texture that sits close to the head. (See the video below for demonstration)
The sold-out event was just one of many to come.
“We’re almost completely sold out for the rest of the year in our Buckhead, Atlanta, location, as well as the additional satellite locations in Scottsdale, Arizona, and Brooklyn, New York,” said Jessica Mills, Vice President of Education and Shows. “We’ll have all new programs next year as well as some repeats of popular ones.”
The new 2018 calendar will launch November 1, 2017.
Visit keuneeducation.com.
Using Color Analysis, a system formalized in the 1980s, these stylists create something optimized to bring out the best in their clients, while also helping them stand out with this specialty.
From tackling stubborn grays and unwanted warmth to achieving the perfect blonde, Moroccanoil Professional artists share their advice and color solutions.
Sponsored by Moroccanoil
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
Trending, fool-proof, and fantastic formulas.
Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
