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Mirabella Hosts Los Angeles Press Event

Mirabella beauty and cosmetics hosts press event, debuts movie, new looks and products.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
August 28, 2012
1 min to read


High above the Sunset Strip, Mirabella hosted beauty editors, bloggers, press, and guests to a "Rooftop Rendezvous." Held at the London Hotel in Los Angeles, Mirabella, a mineral-based professional cosmetics line, debuted its new highlighter, BRILLIANT, offering makeup applications in poolside cabanas.  Guests also sampled products and tool from the line, as well as viewed the premiere of a new Mirabella video, shot in beautiful California wine country.  The video, while telling a romantic story of love in the vineyards, also revealed the latest seasonal looks from Mirabella.

Amber Bown, Mirabella Creative Director, shared some of her anticipated makeup trends, weighed in on the lipstick vs lipgloss debate, and talked about the benefits of BRILLIANT.

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Mirabella BRILLIANT in Shimmer Rose

“Prismatech is truly a color and texture revolution,” explains Bowen “This technology combines the best features of baked, powder and cream products for true color and a smooth finish. Unlike anything else on the market, BRILLIANT takes prismatech benefits to the next level by offering dual-shade shimmer color combinations for a soft, flattering glow.”

BRILLIANT comes in these color combinations:Shimmer Rose swirls a pale highlighter with soft pink; Latte Swirl mixes bronze with pinky beige; Glowing Coral blends light coral with icy champagne.

www.mirabellabeauty.com.

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