MENU
SEARCHTHE EVENT: Pureology Synergy 2015 at the JW Marriot Austin in Austin, Texas, June 13-16.THE DETAILS: Fifty-eight Pureology PureArtists and 48 Pureology corporate employees attended the Pureology conference to get a rundown on what’s up and ...
A group of Pureology Pure Artists gather with Pureology Educator Ruth Roche during hands-on workshops.
THE EVENT: Pureology Synergy 2015 at the JW Marriot Austin in Austin, Texas, June 13-16.
THE DETAILS: Fifty-eight Pureology PureArtists and 48 Pureology corporate employees attended the Pureology conference to get a rundown on what’s up and coming for the brand and connect with Pure Artists from around the country. The 106 attendees spent the four days learning behind-the-scenes brand details (upcoming product launches, new ads, etc.), seeking inspiration and learning from one another. Bobbi Foster-Kelly, Pureology AVP field training, promised that they would not go more than a year without gathering together for another Synergy.
Days kicked off with some enthusiastic dancing (yes, dancing!) and were peppered with time to chat, share and snack throughout. Evenings concluded with dinner and sometimes cocktails, and of course more time to talk to other artists and Pureology loyalists.
THE LAUNCHES: Pureology introduced its Cleansing Condition range in June of this year. August brought Nano Works Gold Shampoo and Conditioner along with Colour Fanatic Instant Deep-Conditioning Mask. Stay tuned for two more exciting launches coming soon!
SOCIAL FOCUS: Aditi Sharma, Pureology manager of integrated marketing, spoke about social media and how Pureology intends to market and brand with the various social channels.
Many stylists (and adults in general) might feel overwhelmed by social media, but that’s reasonable—Sharma pointed out that, “Social media as we know it is only 10 years old.” Facebook popped up around 2004, and Instagram was just two years ago in 2013. Sharma encouraged Pure Artists to make a professional business page on Facebook to make them discoverable, connected, timely and insightful.
THE LAST WORD: “Once you make a decision, the universe conspires to make it happen.” –Ralph Waldo Emerson quoted by Foster-Kelly.
[[photogallery:32270]]
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
