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SEARCHI ventured around the ABS floor searching for fun and crazy hair demonstrations. Take a look at what Scruples, Pureology, Aquage, Rusk and Wahl did with their live hair presentations....
HAIR STYLES CONTINUED FROM SATURDAY, MARCH 28TH AT ABS!
It was another day of running around trying to snap as many photos as I could. On Saturday during some of my "free time," I wandered around the ABS show floor taking photos of some platform artists cutting, coloring and styling away at hair.
Scruples Professional Salon Products Inc.
A few booths down from the Modern Salon booth (2600), Scruples had models showing off these bright hair styles. Scruples has four different collections: Illusionist, Clairvoyance, Regalia and Chrysalis. The model above and to the left shows off an elaborate hair style mixed with yellow, blue and green highlight—and a dramatic purple.
The Scruples model below sports a brightly colored mohawk intertwined with hot pink, orange and yellow highlights. This is a very edgy, spiky look.
At the Pureology booth there were numerous live demonstrations going on throughout the show. In the photo to the left, the colorist is using Pureology's new serious colour care AntiFade Complex on the model's hair.
The photo below and to the left shows the Colour Care Indulgence tools specifically designed to enhance your clients experience. Crafted from biodegradable materials such as cotton and wood pulp, the collection of tools includes a bowl, application brush, measuring spoon, sponge and comb.
Colour Care Indulgence Tools on a stylist's cart.
A Pureology platform artist uses Pureology Serious Colour Care InCharge Styling Spray
When you enter the show, it's hard to miss the Aquage live hair demonstrations. Every time I passed by they were doing one. I even got a snapshot of the Aquage models!
The ABS Aquage Models!
Aquage platform artists educating the audience on how to create certain hair styles using Aquage products.
Close-up of some of the Rusk hair styles.
Rusk models
I also ventured over to Wahl where they were also doing hair presentations. I got a glimpse of Platform artist, Harold Prichter working with Soma Hair technology. He was using a Wahl Sterling Eclipse Clipper, a Wahl Professional Stering Hair Dryer, Gravity Hair Straightener, a Leave-in conditioner, and a root lifter (all Soma products) for this style.
Harold Prichter using a Wahl Professional Sterling Hair Dryer
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