Starting today, January 5, OLAPLEX has officially opened its Global Educator Call, inviting passionate professionals to apply and become part of the brand’s next generation of educators. This initiative sits at the center of a newly redesigned education strategy that positions OLAPLEX as not just a product brand, but a long-term career partner for the professional community.
Led by Colleen Martorano, VP of Global Education, the new framework responds directly to today’s stylist realities: shifting client expectations, growing economic pressures, and the need for clearer career pathways — all anchored in OLAPLEX’s bond-building science.
“We’re in a pivotal moment for the professional industry,” says Martorano. “Stylists are asking for more support, more transparency, and more pathways to growth. Our new strategy is designed to meet them where they are — and elevate them to where they want to go.”
The new OLAPLEX education ecosystem introduces:
A four-level global education journey spanning fundamentals, craft, artistry and high-level inspiration
Integrated business education, including The Business of Backbar expansion
A deeply embedded commitment to texture equity
Expanded in-salon, in-store, show and backstage education
New technical programs including the brand’s first-ever Cutting & Styling curriculum
And the data behind the investment is compelling:
Educated salons grow 7%, while non-educated salons decline 8%
Educated salons grow at 3× the rate
Stylist sales increase 18% post-education
* Data from Salon Centric April 2025
How to Apply