Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
Party with The King: American Crew Introduces Elvis as Their Brand Ambassador
The Event: On Sunday, March 13 in Chicago, American Crew put on their blue-suede shoes and invited their fans to an audience with The King of Rock and Roll, Elvis Presley. As their new Brand Ambassador and a global style icon, Elvis embodies ...
March 30, 2016
The Art and Science salon team
1/8
2 min to read
The Event: On Sunday, March 13 in Chicago, American Crew put on their blue-suede shoes and invited their fans to an audience with The King of Rock and Roll, Elvis Presley. As their new Brand Ambassador and a global style icon, Elvis embodies the confident swagger, the timeless sex appeal and the classically handsome grooming that also typifies an American Crew man.
The Details: The launch event took place at Venue One in Chicago’s West Loop. The joint was jumping and the runway rolling with live music and a runway featuring models styled à la Elvis with his signature pompadour. Throughout the space were ingeniously conceived design elements celebrating Elvis and his image: a photo booth with props from Elvis’ career; signature drinks including the All Shook Up Martini, Blue Suede Shooter and the Greyhound Dog; servers dressed in “Jailhouse Rock” prison stripes; a step-and-repeat with felt pompadours for selfies with instant Elvis-cred; and, inside the runway space, blue suede shoes hung from the ceiling like a balloon bouquet.
Emphasizing the message that American Crew is first and foremost a professional salon brand, two styling stations were prominently placed in the space, with American Crew artists at work doing classic cuts and styles.
The Kings: Men’s grooming visionary and the founder of American Crew, David Raccuglia was introduced on stage by General Manager Revlon Professional Brands USA, Jim Amos, who said that Raccuglia “basically started the whole Men’s Category.” Raccuglia addressed the crowd prior to the runway presentation which included two videos that recreated iconic Elvis images including the famous photograph referred to as “The Kiss.”
“When you think of American rock and roll or American hair, how can any other images other than Elvis Presley’s pompadour pop into your head?” says Raccuglia. “I really want you to celebrate Elvis with us. We have a campaign that will run with branding on package, Elvis in all our ads and a very cool social media campaign. When their customers come in, salon owners will have these great images that celebrate Elvis and the professional hair category.”
Subscribe to Our Newsletter
More Career
AI Won't Replace Your Voice—Unless You Let It
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
by Anne Moratto
50 Smart Things Beauty Educators Have Told Us
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
by Anne Moratto
What Salon and Spa Professionals Need to Know About Skin Longevity
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Financial Educator Anna Manukyan Launches Masterclass for Early Career Stylists
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
6 Ways Self-Love Will Help You Crush Your Goals
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
MODERN SALON Boot Camp Heads to Austin: One-Day Beauty Business & Career Education Event for Beauty Professionals
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
Ulta Beauty and Beauty Changes Lives Launch “The Possibilities Are Beautiful” Cosmetology Student Scholarship
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
A Path for Everyone: Great Clips Salons Offer Diverse Career Opportunities
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips
Are Salon Suites Becoming Too Cheap? The Hidden Risks of Low Salon Suite Rent
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Keratin Complex Launches KC on Tour 2026 with Tabatha Coffey
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
by Anne Moratto
Why Soft Skills and Client Communication Matter More Than Ever in the Beauty Industry
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
by Anne Moratto
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
What Custom Notifications Tell Us About the Personalized Future of the Salon Client Experience
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
Beautiful Careers Happen Here
Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty