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SEARCHFun shades put clients in touch with their colorful inner fairy princess during the Modern Fairytale campaign from CosmoProf and MODERN SALON.
Lavenders, pinks and soft blues are having a moment in hair! This time the trend is accompanied by an emphasis on strong, healthy locks.
“Salon clients from millennial teens to hip grandmas are having fun with hair color,” reports Goldwell Artistic Director Rebecca Hiele. “Fashion Week designers sent models down the runway in wigs of all shapes and colors. Spring is about transformation, and there is plenty this season. from the bold pixie to mermaid hair in blues and leafy tones”
Available in Pastel Indigo, Pastel Rose and Pastel Lavender, Goldwell’s Colorance Pastels deliver all the benefits of Colorance Demi-permanent Color, including technology that’s perfect for pre-lightened hair. The pH-balanced formula with integrated IntraLipid offers one-step repair, and easy-to-use shades ensure quick and efficient application.
In the Celeb Luxury Colorditioner 10-shade selection, four shades align perfectly with Modern Fairytale, according to Celeb Luxury VP Marketing Tammie Hunt: Rose Gold, Lilac, Coral and Baby Blue. The hybrid conditioner/color uses new BondFix technology to strengthen hair by rebuilding, regenerating and repairing bonds. Make sure you recommend Colorditioner as a take-home product as well.
“Celeb Luxury’s Colorbrain Mixing Program allows you to mix your exact custom color-match formula for your client to maintain the color between visits,” Hunt says. “Because it is custom-mixed, you own the color and can charge more for your creativity. This also generates loyalty, because clients must come back to you to achieve that color.”
At-home care is important to maintain color’s vibrancy, agree the experts. Rusk offers the Happily Ever After Protection & Shine duo, while Paul Mitchell has specially packaged a three-item Magic Tides Enchanted Blonde display.
“People see sunny and happy and want that in their hair,” says Colin Caruso, John Paul Mitchell Systems artistic director of color. “Brighter blondes, softer pastels, beigey pinks and muted apricot tones are all on trend this spring.”
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
