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SEARCHMiss ISSE Long Beach 2017? We got you! See what was happening on stage and the show floor at the International Salon and Spa Expo.
Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
The Event: The Professional Beauty Association'sInternational Salon and Spa Expo 2017 was Jan. 28-30, 2017, at the Long Beach Convention Center in Long Beach, California.
The Details: Stylists, salon owners, distributors and media flocked to the Long Beach Convention Center to kick off the 2017 trade show circuit season.
Attendees could catch big-name educators onstage and catch all the latest product and tool launches, and one thing was apparent—social media is truly fueling our industry right now. You might have known the Instagram handles better than the names of the stylists on booth stages, and Pulp Riot's bustling space is a testament to the power of social platforms in this industry.
See that and everything else you missed at the show this year!
Save the Date: ISSE Long Beach 2018 will be Jan. 27-29, 2018.
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