MENU
SEARCHPaul Mitchell's vintage collection features the Express Ion Smooth and brushes in retro, polka-dot pink and green, plus a limited edition styling product duo. A YouTube vlog gives tips.
When clients see a familiar tool or product in fresh packaging, it’s like hearing a new interpretation of a classic song—it captures their interest, and they can’t resist! Make that a best-selling iron like Paul Mitchell’s Express Ion Smooth, redesign it in a retro polka-dot pattern in a choice of blush pink or mint green and you have an ideal gift idea to recommend to clients for this season’s Mother’s Day, birthdays or “treat myself” moments. The Paul Mitchell brand has gone even farther, offering a free matching paddle brush or sculpting brush with every purchase of the iron. The brushes also are available separately.
“Salons and clients are encouraged to get sleek and chic this summer with Paul Mitchell limited edition Vintage Collection,” says Lucie Doughty, Paul Mitchell editorial director. In addition to the iron, the Vintage Collection includes the brand’s Teasing Brush, which is a Martha Stewart Weddings “Big-Day Beauty Award” winner, available in the same two color choices.
“The Teasing Brush is the ideal tool for building body and creating sky-high, 1950s- and ’60s-inspired styles,” Doughty says. Headbands are as cool now as they were then. A limited edition headband is supplied free with purchase of a liter bottle of Freeze and Shine Super Spray or Fast Drying Sculpting Spray; an 8.5-ounce bottle of the purchased spray is included as well.
Promote Like it’s 2014
Social media gives you a huge advantage over 1950s hairdressers!
Market your VINTAGE VIBE, MODERN STYLE promotions through your social media page, and pick up vintage look styling tips delivered in “Tally Takes On,” a vlog series with Paul Mitchell expert Tally Jean Rossi running on the Paul Mitchell website and YouTube. Point-of-purchase is supported by QR codes linking to Tally’s how-to’s for clients.
No matter which century, in-salon displays are always effective. Set up Paul Mitchell’s Tool Bar, an interactive merchandising area that entices guests to touch, try and play with Paul Mitchell Pro Tools.
This article is part of VINTAGE VIBE, MODERN STYLE, a special section MODERN SALON produced as a custom collaboration with CosmoProf. Covering one of the hottest style, design and culture trends of the year, this special section explored trends and presented limited edition products for salons.
To see the complete VINTAGE VIBE, MODERN STYLE collection of limited edition, retro-inspired products and tools available this May and June, visit cosmoprofbeauty.com or armstrongmccall.com.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
