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THE EVENT: 2008 Premiere Orlando Beauty Show. THE VENUE: Orange County Convention Center in Orlando, Florida.
THE DETAILS: More than 46,000 salon professionals and students flocked to the show to visit the jam-packed exhibit floor, see the Main Stage talent, and attend a variety of class rooms and educational presentations. The DaySpa Conference and Global Texture Conference were two of this year’s show highlights. A sampling of the Main Stage attractions included: Angus Mitchell and Robert Cromeans for John Paul Mitchell Systems; Sandra Yu and Team Rusk; Anthony Mascolo and James Morrison for TIGI; Sam Villa for Redken; and Jeffrey Altenburg for Tressa. The Hair Color Today stage showcased: Beth Minardi; Clairol Professional’s Danny Lapointe and Anita Gutierrez; Patrick McIvor for Product Club and others. The Day Spa Conference provided educational seminars on a variety of esthetic topics from Sothys, Pharma Skincare, Pevonia and Repêchage. Global Texture premiered with educational seminars and fabulous fashion from Mizani, Avlon, So.Cap USA and Namaste Laboratories.
THE BUZZ: To jumpstart the excitement, Premiere Orlando kicked off with a pre-show presentation of Future Vision ’08. THE LAST WORD: For more information on Premiere 2009, June 7-8, visit www.premiereorlandoshow.com or call 800-335-7469.
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