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SEARCHThe premiere of Project Runway All Stars premiered last night at a party in NYC. Alterna Hair Care was the very first professional line invited to participate in the show.
The Project Runway All Star preview party was THE place to be last night in NYC. Several hundred guests and VIP's attended the event to celebrate season 3 which premieres October 24 on the Lifetime channel.
Most exciting for the salon professional is that Alterna Haircare is the first professional salon line invited to sponsor and participate in the show. A team of hairdressers, led by celebrity stylist Michael Shaun Corby, create styles to complement the fashions by the designers competing in this insightful and inspiring reality show.
The party was beyond fun. Former contestants, models and celebrities attended and were treated to fresh hairstyles by Alterna Haircare stylists, led by Nate Rosenkranz, a key artist on the Project Runway All Stars team. Rosenkranz created "Punk Ponies", one of the looks featured in an episode.
Check out this video and learn more about the "Alterna-tive" Style Band, the new tool offered by Alterna to help salon professionals create perfect up-do's.
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