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by Anne Moratto
Prom Queen for a Day
The Limited Edition 2013 Paul Mitchell Prom Collection
by posted by
April 10, 20132 min to read
Each kit comes with the look's special products.
Now that prom is an industry in itself, wouldn’t it be great to make the event a turnkey operation? Paul Mitchell offers exactly that this season with Prom Survival Style Kits for three trends: Forget Me Knot, Queen Bee and Swept Away. Seven out of ten girls get their prom hair done at a salon—make sure your salon is the one they choose!
INVITE YOUR CLIENTS
Let prom be the gateway for a new client relationship!
• Develop a teen menu of trendy prom looks, and make sure all
stylists are trained.
• Offer a free gift with purchase, such as purse-sized Super Clean Extra hair spray.
• Create a referral program that offers discounts for guests who refer a friend.
• Have each teen fill out a client card to capture info such as her cell number and her birthday.
• Suggest a new everyday look and rebook before she leaves!
ENSURE THE RSVP
• A Paul Mitchell ad will appear in the prom edition of Seventeen Magazine.
• A cohesive social media campaign will promote QR codes on each kit that will link
to custom “how-to” videos for maintaining the look the day after.
With the purchase of the Express Ion Crimp, salons receive a business-building booklet, which includes a downloadable “how-to” style guide for stylists, POP to drive traffic into the salon and a stylist station client menu with each Prom Survival hair look.
Express Ion Crimp with a micro-crimping pattern for rockin' prom hair!
Clients will keep hair in place on the dance floor when they tuck purse-sized Super Clean hair spray into their prom bag.
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