
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Joseph Trace has started offering a new luxury experience in his salon that offers benefits to scalp and hair, while prepping for a successful color service.

Color by Joseph Trace
Joseph Trace (@JTcolours)was named our 2022 MODERN SALON 100 Honoree of the Year. This recognition goes to an artist who inspires us with their beautiful work and also a spirit that makes the professional salon world a better place for everyone. Trace and his warm-hearted, inclusive approach to his in-salon work continues to catch our eye.
We asked Trace to breakdown the steps to achieving this transformation. The rich color is the result of a melting mashup of products from different brands ("Yes, I'm a rule breaker!" Trace said when he replied with this color formula--talk about inclusive!). And the smooth result was achieved through a new luxury service Trace is offering in his salon--the JTcolours Experience.
GET THE STEPS
STEP ONE: "I started off with a full head of babylights and foilyage using Wella blondorplex with Trionics accent. By the time I finished her top and around her face the back was ready to be rinsed."
STEP TWO: "I rinsed the back and let the top and around her face finish processing. Once everything was processed I rinsed the remaining."
STEP THREE: "The JTcolours Experience: This is my new luxury service that includes steam, a custom hair treatment, and a relaxing massage. For this client I chose to do my scalp treatment first to help with her dandruff followed by a custom hair treatment to give her hair some extra love."
STEP FOUR: "Now that she’s all relaxed and her hair is all treated I finish her color using...
THE COLOR: "Joico Lumishine Demi-Permanent Cream 3N with equal parts Goldwell Colorance 5NBP mixed with Trionics Gray B Gone, melted into Guy Tang MyDentity Demi 6MR with a little 7BB mixed with Trionics Gray B Gone."
STEP FIVE: "I finished with a silk press using my favorite Virtue and Biosilk products with my Dyson Blow Dryer and EAP heat flat iron."

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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