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SEARCHIt’s only September, but the team at America’s Beauty Show is in full planning mode for the big event March 12-14, 2011, at McCormick Place in downtown Chicago. This year, ABS is working with Aquage’s Luis Alvarez and his team to create the imagery to market and promote the show. Over the summer, Alvarez brought in a full entourage of models, stylists, make-up and of course, his camera, to McCormick place for a high-fashion, haute-hair ABS photoshoot.
It's only September, but the team at America's Beauty Show is in
full planning mode for the big event March 12-14, 2011, at McCormick
Place in downtown Chicago.
This year, ABS is working with Aquage's Luis Alvarez and his
team to create the imagery to market and promote the show.
Over the summer, Alvarez brought in a full entourage of models,
stylists, make-up and of course, his camera, to McCormick place
for a high-fashion, haute-hair ABS photoshoot.
"I am so honored and excited, and so is my team, to have the opportunity
to do this photo shoot for America's Beauty Show," said Alvarez.
09-28-ABS
A sneak peek at some of the innovative work by Luis Alvarez and the Aquage team that will be featured in the ABS marketing this year! Photography/Creative: Luis Alvarez; Hair: Ann Bray, Shelly Devlin; Make-up: Wanda Alvarez; Fashion Styling: Patric Chauvez
09-29-ABS2
Aquage's Luis Alvarez gets behind the camera to create imagery for America's Beauty Show 2011.
MODERN SALON TV was also there to capture the exciting
shoot (watch this month for the episode featuring Alvarez
and his team) along with Cosmetologist Chicago (CC)
board members and Paul Dykstra, CEO of America's
Beauty Show.
"Because America's Beauty Show is owned by the
members of CC, our marketing images are always executed
exclusively for us by the most talented hairstylists from
around the world," says Frank Gironda, president of CC.
"This year's location for the shoot at McCormick Place in
downtown Chicago really shows professionals the beautiful
architecture and excitement they can expect when they
come to ABS."
09-30-ABS3
(Back row, L. to R.) Kristen
Erickson, ABS creative
director; Joseph
Cartagena, VP of
Cosmetologists Chicago;
Wanda Alvarez, makeup
artist; Patric Chauvez,
fashion stylist; (Center
row, L. to R.) Luis Alvarez
of Aquage; Ann Bray of
Aquage; (Front row, L. to
R.) Laurel Nelson, Editor in
Chief of MODERN; Heaven
Padgett of Aquage; Paul
Dykstra, CEO of ABS;
Shelly Devlin of Aquage.
For more information on the show, visit americasbeautyshow.com. Also remember to bookmark modernsalon.com/abs.
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