The new Moroccanoil Academy is a state-of-the-art, 8,500-square-foot facility in the heart of New York City designed to provide hands-on, customized education to stylists at every phase of their careers. MODERN was there for the grand opening to meet the creative team and top educators who will be leading classes and workshops.

“The stylist community has been a key contributor to the success of Moroccanoil from the very beginning, and this spectacular new space allows us to reinforce our commitment to them,” says Moroccanoil Co-founder Carmen Tal. “We are excited to further invest in these professionals by providing them with the technical and business education needed to advance their skills and careers. The Academy will also be an industry showcase and a destination for inspiration that elevates the art of hairstyling.”

“Taking the Signature Cutting: Academy Collection class with Moroccanoil was the best opportunity ever! I feel like I can now work smarter, not harder with hair cuts. These techniques made me get out of my comfort zone and improved my body mechanics!”—Kristi Wood, Stem Hair and Body Salon

The academy will host up to 40 classes and 1,220 students throughout the year, with a competitive range of courses for stylists to advance their expertise in line with their specific needs. Classes encompass the key pillars of education that Moroccanoil is passionate about, including signature styling and cutting, and specialized workshops. Designed to challenge, educate, and foster the careers of stylists, salon owners and managers alike, these robust programs take an outside-the-box approach to emphasize methods for competing effectively in today’s ever-changing retail and service landscape. The roster features business and social media programs, including MODERN’s comprehensive two-day workshop focusing on Instagram and video creation, posting, hashtagging, captioning, editing and everything needed to build a following and grow a social presence. Get Social: Creating Your Voice will be held July 27-28, 2020 and November 9-10, 2020.

“When I was a hairdresser in the salon, I wanted—no, needed—to continuously learn, which provided ongoing growth not only for my professional development, but for my business in the salon and, ultimately, in myself,” says Moroccanoil VP of Global Education Robert Ham. “I’ve never forgotten the need for those resources and the many challenges I overcame in order to obtain them. That is why it has been my commitment, and the commitment of Moroccanoil, to offer all stylists, regardless of who they are or where they are from, the opportunity to learn and grow through quality, accessible education. That commitment is now being furthered by the launch of our new, state-of-the-art Moroccanoil Academy.” The academy design incorporates sleek gold fixtures, a gold-leaf ceiling treatment, and custom mosaics purposefully sourced from eco-sustainable materials. In keeping with the brand’s commitment to sustainability, the space prioritizes LEED-certified materials throughout.

The space boasts a three-sided view of New York City and includes a 50-table business education classroom, as well as a 30-station styling and cutting classroom for hands-on courses, and the layout can be easily transitioned to deliver flexibility for a variety of needs.

The academy is fully equipped with a professional content studio for creative brand use and features cutting-edge technological capabilities, including plug-and-play systems, user-friendly audiovisual equipment, theater seating, a raised stage, and an iCam to allow for varied angles and livestreaming. Academy classes will be hosted weekly, Monday through Wednesday, with each lasting one to three days. The comprehensive classes will be led by Moroccanoil educators such as Moroccanoil Artistic Director Kevin Hughes and leading industry experts to educate professionals on everything from bridal-inspired runway looks to unconventional notching techniques and master razor work.

THE DETAILS:
• Location: 135 East 57th Street in New York City
• Average class size: 30 students
• Average workshop duration: 2 – 3 days
• Class/workshops fees: From $800 to $1,500 with the average class at $800
• Beauty pros need to bring: Moroccanoil provides their new tools and brushes. It is suggested that attendees bring their essential tool kit including bobby pins, hair ties, etc.
• Most popular classes:
  1. Signature Cutting: Academy Collection
  2. Signature Workshop: Backstage Secrets
  3. Behind the Lens Specialty classes
  4. Signature Business: Business Certification
  5. Get Social: Creating Your Voice

Register for Moroccanoil Professional courses.