The Oribe Backstage Miami: La Fama, held this past summer, was a multi-day event taking stylists on a journey through Oribe’s Latin influences. Several thousand salon professionals attended the grand finale event, THE SHOW, which was filled with hair, beauty and fashion inspirations.
Those who attended La Fama were invited to participate in a challenge: Recreate the passion from the show, and capture it on camera in an original salon team photo shoot. Salons were allowed to submit one professionally shot portfolio (up to 10 photos) per location. The images had to have a common theme or tell a comprehensive story that was inspired in some way by the Backstage event.
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More than 50 salons, ranging in size from two to 30-plus chairs, entered the Backstage Inspiration Challenge. Every entry was posted on Oribe.pro, the private Oribe community for the Oribe network, and members were asked to vote for their favorite three portfolios. Once the Top 16 were chosen by their peers, the finalists were submitted to a judging panel that included Oribe, members of the Oribe Education Team and our own Beauty and Fashion Director Maggie Mulhern. At the same time, every photo submitted was posted on Facebook for the Fan Favorite Contest, in which thousands of votes were cast.
Modern is thrilled to announce the winners. Congrats to all.
1st Place: Salon Karma, Bluffton, SC
Prize: Trip to Miami Beach for up to six members of the winning salon (trip includes dinner with the Oribe Hair Care executive team); one spot to assist backstage at an upcoming fashion week.
2nd Place: Skyline Salon Downtown, Kansas City, MO
Prize: $10,000 worth of Oribe products; one spot to assist backstage at an upcoming fashion week.
2nd Place: Skyline Salon Downtown, Kansas City, MO
Prize: $10,000 worth of Oribe products; one spot to assist backstage at an upcoming fashion week.
3rd Place: Phresh Spa Salon, St. Paul, MN
Prize: One in-salon class (value: $10,000); one spot to assist backstage at an upcoming fashion week.
3rd Place: Phresh Spa Salon, St. Paul, MN
Prize: One in-salon class (value: $10,000); one spot to assist backstage at an upcoming fashion week.
3rd Place: Phresh Spa Salon, St. Paul, MN
Prize: One in-salon class (value: $10,000); one spot to assist backstage at an upcoming fashion week.
4th Place: Avant Garde Hair Studio, Vancouver, BC, Canada
Prize: Two hands-on spots at an Oribe Hair Care Atelier
5th Place: Mario Russo at Fan Pier, Boston, MA
Prize: An Oribe Hair Care prize pack for each member of the salon team.
5th Place: Mario Russo at Fan Pier, Boston, MA
Prize: An Oribe Hair Care prize pack for each member of the salon team.
1st Place: Salon Karma, Bluffton, SC
Prize: Trip to Miami Beach for up to six members of the winning salon (trip includes dinner with the Oribe Hair Care executive team); one spot to assist backstage at an upcoming fashion week.
Powered by the brand’s Suite Relief Program, a North America initiative funds education and trade show access for students across cosmetology, barbering, esthetics, nail technology, and massage therapy.
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