MENU
SEARCHThe “elves” at P&G Salon Professional who build and create the products and salon support tools for Wella Professionals, Sebastian Professional, Clairol Professional and Nioxin have been busy. They’ve been working on ways to help owners, managers and professionals gear up to boost salon profitability with retailing best practices for the products your clients need and want for the holidays.
Holiday
Wishes
A Top 10 List for
Retail Success!
The "elves" at P&G Salon Professional who build and create
the products and salon support tools for Wella Professionals,
Sebastian Professional, Clairol Professional and Nioxin
have been busy. They've been working on ways to help
owners, managers and professionals gear up to boost salon
profitability with retailing best practices for the products your
clients need and want for the holidays.
They put together this top 10 list of holiday must-dos:
Focus, focus, focus on your core client, not just anyone with a beauty buck to spend. Figure out who the 20% of your clients are who are worth 80% of your business. Learn what they have in common and target them specifically!
Make it easy for her to shop and select: Stock up on your core brands (pick your top three) and make sure your merchandising, marketing and recommendation centers on those.
Focus on what your core client wants in a service: For your fashion- oriented hair color clients, consider suggesting the new Sensual Color Services from Wella Professionals. With Sensual Drama, Sensual Nature, Sensual Fusion or Sensual Poetry techniques there's a multidimensional color look that's right for her. Find them at www.pgsalonpro.com.
Make your product choices relevant to your core client with smart choices, such as Nioxin for clients with fine or thinning hair. Did you know that more than 70% of clients who use Nioxin NEVER use anything else!
Put some Marketing Muscle into your program: Partner with your supplier to help you select the right inventory assortment for your clients, and make sure they are accessible at every point of the service!
Look to technology to get your target client into the salon-make your online presence work for you. Continue to check the business advice section on www.pgsalonpro.com for new ideas!
Evaluate all displays and fixtures to appeal directly to the tastes of your core clients, be easy to clean and re-stock. Sebastian offers partner salons research-based plan-o-grams based on where clients looks on a retail shelf.
Have the right assortment for your core clients, at the right price and with the right trained personnel to assist them.
Surround your clients with 360 marketing. Touch them throughout their daily lives-in media they follow- with a consistent, clear message about what your salon offers her. Use media mentions about product (you can find them on www.pgsalonpro.com) to give your message added endorsement.
Re-evaluate your core client frequently. Constantly seek out her wants and needs and direct all your efforts to improving her total salon experience.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
