
Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
Jullie Hammer (@thewearhouse_hammersalon) of At The Wearhouse, Paso Robles, California, says long time client Noel came to the salon wanting to be an solid cool icy blonde. "She had about 1 inch of natural regrowth," says Hammer, ...

Jullie Hammer (@thewearhouse_hammersalon) of At The Wearhouse, Paso Robles, California, says long time client Noel came to the salon wanting to be an solid cool icy blonde. "She had about 1 inch of natural regrowth," says Hammer, "and 1-2 inches of level 4 neutral and then the rest was variations of level 7-9 golden blonde."
Here Hammer shares how this transformation was accomplished:
STEP 1: Apply Le Art De Colour Davines Bleach Paste + Violet Toner + 30 volume Mask Activation Source on base and level 4 hair. Process 45 minutes.
STEP 2: Shampoo and then soap cap at the bowl with A New Colour Bleach + ElsaBondexx Connector + 20 volume A New Colour Activation Source to break up golden tone in blonde ends. Process 10 minutes. "I needed to get a more consist all over solid tonal value."
STEP 3: Shampoo and treat with ElsaBondexx Amplifier for 5 minutes. Dry to 90%, then apply Paul Mitchell UTA (Ultra Ash Toner) + 20 Volume Activation Source all over hair for 45 minutes. Wash, dry and style.


MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.

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Sponsored by Great Clips

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Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty