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SEARCHWella Professionals introduces Wellaplex and Fusionplex, the first end-to-end bond repair system ranging from in-salon treatments to take-home care. The system allows you to color your hair how you want, when you want, without compromise.
Wella Professionals introduces Wellaplex and Fusionplex, the first end-to-end bond repair system ranging from in-salon treatments to take-home care. The system allows you to color your hair how you want, when you want, without compromise.
The exclusive Opti pH technology, which includes malic acid, helps reconstruct inner hair bonds. Traditional bonding products have a lower pH level, which can produce uneven results and compromise hair color performance by not allowing the color to penetrate as easily.
The three-step in-salon Wellaplex System creates an optimal pH for the best color results:
No1 Bond Maker is formulated at a pH level of 9 or 10, giving the formula more alkalinity resulting in penetrating the hair for optimum color performance, optimal life and penetration of dye
No2 Bond Stabilizer rebalances with a lower pH level to balance the hair shaft and seal in color
No3 Hair Stabilizer is for use at home and helps to keep the hair strong, smooth and soft
To keep hair in its optimal condition between salon visits, Wella Professionals created the Fusionplex care collection. This collection of shampoo, conditioner, mask and amino filler (in-salon) helps repair damage and prevent breakage.
The Fusionplex Collection with Silksteel Fusion Technology combines amino acids with micronized lipids to treat hair damage at multiple levels:
Inside Hair: Two amino acids penetrate deep into the hair cortex. It refills and replenishes worn hair fiber to optimum condition, leaving hair up to 95% more resilient to breakage.
Outside Hair: Hair cuticles are protected and sealed against free radical damage from the environment or overwork, while instant conditioners leave it primed for styling.
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
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Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
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Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
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PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
