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Career|Articles|Aug 29, 2016

Like A New Man: The Changing Male Personae and the Beauty Industry

The man’s role in society has been changing for over 40 years, so why is it garnering so much attention now? Perhaps it’s because for the first time ever, we have a woman running for the top spot in the White House. Maybe it’s because we’re seeing traditional gender roles becoming flimsy as men assume grocery shopping and soccer practice duties while their wives are tapping on the glass ceiling. Whatever the reason, the professional beauty industry is quickly and astutely taking note.

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In The Know|News|Aug 26, 2016

How to Merge Old-School & New-School Marketing Techniques

When it comes to building a personal brand, a careful balance of classic skills and new platforms are the keys to your success. In the branding world, some efforts go as far today as when your grandparents were networking and building brands and businesses. Arguably, the heavy saturation of social media, cell phones and email is making the desire for face-to-face interactions and physical—not digital—information even more valued now than in recent years.

Career|Articles|Aug 23, 2016

5 Tips for Making Sanitation Job #1

In 1981 the Ford Motor Company launched a marketing campaign titled “Quality is Job #1”. This was at a time when The Japanese auto makers were threatening the market share and dominance of the American auto industry. They were doing ...

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Career|Articles|Aug 9, 2016

Test Your Hair Loss IQ to Earn a Certificate

How much do YOU know about hair loss?Clients care about hair loss and need your help and expertise! The Hair Loss IQ quiz will show if you’re on your way to being able to have a thorough consultation and address clients’ hair loss ...

Career|Articles|Aug 9, 2016

5 Questions for Nick Arrojo

Known for his skill in razor-cutting, his schools and his salons, Nick Arrojo was hosted by Cosmetologists Chicago at the Greenhouse Theater in Lincoln Park on Aug. 8, 2016.Arrojo and his creative team focused on Arrojo's American Wave, a ...

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