Name on the Mirror
The shop I am working in has the barber’s names on the corner of the opposite wall mirrors. I am the new guy in the shop. My name is not on the mirror. Yet.Clients ask about the missing name. I have taken to telling ...
by Anne Moratto
Salon Success: 10 Actions to Take by Year End
UNITE Global Education Director Marcus Allen believes that hoping to have a good 2015 in the salon will not get you very far; you must move beyond hope toward taking action with outlined steps to your goal. The former manager of Harrod's ...
by Anne Moratto
5 Tips to Share: How to Keep Haircolor Vibrant Between Appointments
Whether your clients come in for regular gray touch-ups or are fashion color fanatics, it's important to advise your clients on how best to maintain the vibrancy of their color from appointment to appointment. Sam Harris of Aurelio ...
by Lauren Quick
6 Foundations of Elevation in Haircutting
Hairdressers can feel stuck in the haircuts they are most comfortable with. What keeps them stuck is the fear of an unfavorable outcome when stepping outside of those few haircuts. Ironically, the way to move past that fear and unlock creativity ...
5 Steps to Getting the Perfect Chignon Bun
Chignon buns are the perfect classic look- they look great on everyone because they frame the face, and they are easy to achieve as long as you have the right tools. Celebrity Hairstylist and Rowenta Beauty Brand Ambassador Josue Perez provided ...
CHOOSE BEAUTY: Matty Conrad
Hometown: Victoria BC CanadaCareer other than hairdresser: Bartender Professional Mentor: Kathy Simon, founder of the Mekka System Last book read: How to Win Friends and Influence PeopleInstagram-er you follow: Mark-Jason Solofa ...
by Anne Moratto
It's Not Just About the Hair: How to Pamper Your Clientele
Consider making the sensory side of your client's visit as important as that of the styling. A few mindful changes can refresh the salon setting and elevate your services. "Clients ...
by Anne Moratto
Bride Pride: Special Occasion Updos and Braids
If her Instagram feed is any indication, Allie Lillokaani Hair (@alliedoeshair) in Corona, CA has a steady stream of brides and their parties flocking to her chair. We are highlighting just a few of the soft, elegant updos she ...
by Anne Moratto
Customer Retention 101 for the Hairdresser
Did you know that it costs six times more to acquire a new client than it does to retain one you already have? Or that a repeat customer spends 67 percent more on a given purchase than a new customer does?” Clearly it’s well worth ...
Waist Length with Highlights to Shoulders with Ombre
Paulina G (@hairbypea) took her client's waist-length hair with blonde highlights to a warm base with face framing highlights and balayage ombre.
by Anne Moratto
Tips & Tricks for Submitting to NAHA and Other Hairstyling Competition
With the online submission process underway, the Professional Beauty Association (PBA) has released a list of tips and tricks for those interested in entering the 2015 North American Hairstyling Awards (NAHA). Put together with the help of the ...
by Anne Moratto
Old School Marketing
If you build it, they will come. Everyone is familiar with that saying. If you build it old school, they will come and stay. That is my new twist on the old saying.I am in the midst of building it “old ...
by Anne Moratto
3 Ways to Build Your Clientele
Paul Tate, CEO of Shortcuts Smarter Business Technology explores how to build a successful column with Ron Love, the mastermind behind the expanding gentleman’s hairdressing brand 18|8. "You can spend 10 years building your book ...
Fire and Ice by Robert Bushy
Robert Bushy, award-winning stylist and owner of SENSE salon in Madison, Wisconsin, has graced the pages of some of the nation’s most well-respected publications (including our own). His latest collection, H20, featuring exaggerated shapes ...
8 Tips to Make You a Self-Starter Hairdresser
Look through the job ads and you’ll see time and again employers looking for people who are self-starters, that happy face who can work on their own initiative without having to be constantly told what to do. Self-starters are ...
On Set With DevaCurl's Colin Walsh
Ask a stylist what professional beauty brand is synonymous with curly hair, and DevaCurl will more than likely be at the center of conversation. The multi-cultural beauty brand founded 12 years ago by Lorraine Massey started where all successful ...
L'Oréal Professionnel's F/W 2015 It Girls
Reveal your client’s inner it girl this season with L’Oréal Professionnel’s latest fashion and celebrity inspired looks, brought to life by it girls across the globe (Jerry Hall, Helena Bordon and Loan Chabanol). Colored and ...