3 Ways to Boost Client Loyalty
Whether you rent a chair, work on commission or own your own salon, you know that client loyalty is crucial to a successful career. Building that kind of trust with a client isn’t merely based on your killer balayage or long bob technique. The real secret to client loyalty is through the emotional journey and three specific touchpoints that your clients should experience each and every time he or she comes to the salon.
MAKEOVER: Long and Dull To Fun Balayage
It had been awhile to say the least since this client cut her hair. The result? A beautiful balayage!
MAKEOVER: From Black to Brass to Bright, Sunny Blonde
This client was full of brassy, previously lightened hair. Her ends were a little damaged and she needed a lot of work! Check out how they color corrected her hair into a bright platinum!
HOW-TO: Ocean-Toned Mermaid-Inspired Color
This client was dreaming of ocean-inspired color. Get the how-to here.
Diary of a Beauty Editor: Keratin Complex Perfect Blow Out Makes for a Frizz-Free Summer
Keratin Complex’s Personalized Blow Out Same Day Keratin Treatment is a customizable, zero-downtime keratin treatment that targets specific client desires to make each treatment result personal. MODERN SALON's Jamie Newman visited Marianne Stokirk Salon in Chicago to try it out.
by Jamie Newman
The Millennium Experience 2017 - A Great Success!
The Millennium Experience (TME), Millennium Systems International’s annual conference, held recently in Fort Lauderdale, Florida, exceeded expectations. The event delivered education, networking opportunities, entertainment and more!
Should You Care What Other People Say? Yes...and No
Your salon work is a barometer of your mastery of the art of hairdressing—not of you.
Lighter and Brighter For The College Girl
Get the details for this lighter and brighter look for this college student.
MAKEOVER: Box Color Addict To Professional Vibrant Melt
Get the details for this makeover, from DIY to professional vibrant shades.
Fashion Extensions For The Skinny-Haired Client
Alexandra Pryse (@hairbyalexz) of House of Color Salon, Colorado Springs, CO., says "My client has super thin and fine hair. She has had trouble growing it out for years so she decided on trying out extensions." Here she shares the details for the makeover.
Tech Tools for Hairdressers That Will Make Your Life Easier
Patrick McIvor talks about some of his tech secrets that make his life as a hairdresser easier!
How-to Conduct a Winning Guest Consultation
The Guest Consultation is the single most powerful opportunity for the stylist to explore and determine the best service to enhance each guests image.
CORRECTION: Grown Out Fashion to Pastel Lavender
Tatiana Silvestri (@tatianashair) of Le Studio Salon De Beauté, Mesa, Arizona, had her work cut out for her with this correction. This makeover took approximately 3.5 hours!
25 Years Of DIY Color To Pro Melt
Heather Buchanan (@glamrock_hair) of 3 Bowls of Color, Newport News, Virginia, says her new client has been coloring her hair to a dark red/brown for 25 years and FINALLY made it to a salon! Here she shares the details for that first visit.
COLOR CORRECTION: Banded and Brassy To Ash Melt
Get the details for this color correction using balayage and 2 toners to achieve and beautiful color melt.
COLOR CORRECTION: Home Boo-Boo To Ice White
she bleached her own hair and covered it with a pastel pink. She wanted to leave as a platinum blonde." Here Anderson shares the details of this makeover.
Choose Beauty: Vaughn Acord's Industry Path From Model to Owner to Manufacturer
Salon owner and celebrity stylist Vaughn Acord fulfilled a lifelong dream when he launched his men’s grooming line.