In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Role Models: Christine Kolenda
q. How did you get your start in make-up artistry? a. I had been working in insurance for a long time, and then realized I really didn’t like that industry. I started out taking some courses in image consulting. I liked the make-up end of it and went to school for that, received my esthetics
The Merging of Science and Spa
Get the latest in the evolution of spa at Aveda’s second Spa Summit, taking place March 30th and 31st in Minneapolis, Minnesota. Themed Science and Soul, the summit will foster technical and scientific skill alongside Ayurvedic practices of wellbeing. The event will showcase global masters,
More Reasons to Go Green
As if you didn’t already have enough reasons to start adding eco-friendly practices to your spa, a new global survey conducted by Tandberg found that consumers and employees both highly value buying from and working for companies that go green. More than half of the global consumers interviewed
Product Spotlight: Bringing Back the Bath
Bath time is for big kids now! Add to your retail dollars with new products designed for relaxing soaks in the tub. First, say aloha to Ola Hawaii’s relaxing Bath Soaks. Each soak uses natural island ingredients including healing herbs, fruit, flowers, cane sugar, clay and deep-sea salts. The
An On-The-Job Chill Pill
Use these three simple methods to relax, calm and center yourself in between appointments. Deep Breathing Deep breathing is a simple, but very effective, method of relaxation. And it’s quick! You can easily practice this in between sessions. Just take a minute to yourself in a quiet part of
Yoga Industry Growing in the U.S.
If you’re not offering yoga as part of the wellness program at your spa, you may want to consider it. It is a large and vibrant part of the wellness movement – and they’re spending quite a bit of money, according to a recent study released by Yoga Journal. They found that yogis in
Nail a Global Beauty Trend
When CND created its trend report for the summer, some of the hottest looks were a walk on the wild side. Jungle reds and textured layers of safari-inspired shades give fingers and toes a hint of foreign intrigue. For summer, shake up your staid shelf of ballerina and cotton-candy pinks. Instead,
Everyone Has a Story to Tell
As an esthetician, massage therapist or nail tech, you’ve heard thousands of stories in your career – now it’s your turn to tell one or two of your own! The editors behind the famous Chicken Soup for the Soul books are back again, with Chicken Soup for the Beauty Professional’s
Scents Sell: Take Clients on a Journey with Aromatherapy
When you’re thinking about the subtle touches found in your treatment rooms and even waiting areas, don’t dismiss the power of scent. Different aromas can transport clients to faraway places while they indulge in a massage, facial or body treatment. Why not customize your spa treatments
Pucker Up to Organic Lip Plumpers
Some lip-plumping cosmetics have earned a swelling reputation for causing stinging and discomfort to users’ puckers. But just because you might not have a place for cosmetics—or injectible cosmetic treatments—in your spa, you could still satisfy clients’ desire for fuller lips
Dress the Part, Naturally
Since your service providers are likely in uniform (or at least a dress code), you probably don’t give fashion a second thought in your spa. Well, think again. What your technicians are wearing can leave a major impression on clients. What is the vibe of your spa? Funky and progressive? Calm and
Give Clients a Hand Up With Organic Sanitizers
You probably associate hand sanitizers more with doctor's offices, or germophobe consumers, than a luxe spa retail offering. If that’s the case, your clients likely have the same perspective. Surprisingly, though, several beauty companies are trying to reinvent how hand sanitizers are perceived
Baby Boom Part 3: Marketing to Mamas-To-Be
marketing to mamas-to-be “Although they need it the most, these clients often have the least amount of time to devote to pampering,” says Ingala. “They have to be convinced that this will help them to be better moms. Our ultimate goal is to provide a place where women can feel
Baby Boom Part 4: Tips for Your Business
borrow from the product line Like many spas that carry Mama Mio, Little Palm Island Resort and Spa in the Florida Keys adapted the product line’s array of spa services to fit its brand. Along with other services, the spa’s “Maternity Passages” menu offers these from Mama
Baby Boom Part 2: Pregnancy Friendly Products
pregnancy-friendly products Having so much at stake, pregnant clients are highly concerned with the formulas used during spa services, preferring natural and organic ingredients. Along with family and friends, they can be great retail clients for spas that carry a maternity-minded retail skin care
Baby Boom Part 1 : Destination Relaxation
In recent years, Hollywood’s elite have made pregnancy fashionable, but the onslaught of celebrity offspring is only one of the factors giving birth to a surge of maternity services available at today’s spas. With girls discovering the benefits of spa at younger and younger ages, by the
Heaven Scent
According to research from the University of Minnesota, different scents can trigger a range of emotions. Before you invest in essential oils for aromatherapy, it’s important to understand how specific scents can impact how your clients feel. For example: Lavender oil tends to be relaxing and