
In The Know


In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
Sponsored by BeautyWorld Dubai
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How One Clean-Beauty Pioneer Is Changing the Salon Industry from the Inside Out
Jacquelyn Rodriguez, co-founder of the Green Beauty Community, releases her debut book, Changeworthy: How to Build a Salon That Honors People and the Planet.

NCEA x Licensify: Real-Time License Checks for Pro Beauty
By collaborating with the National Coalition of Estheticians Association (NCEA), Licensify provides licensed estheticians with greater visibility while enabling brands to enforce precise license-type segmentation for professional-only products.

beautyLIVE by Fresha Powers Beautyworld Middle East 2025: Three Days of Pro Education
From Oct 27–29, Beautyworld Middle East hosts live artistry, education, and business inspiration—featuring Wella’s global R.I.S.E. launch, an STMNT record attempt led by Nomad Barber, and salon-floor creativity from top brands in the Al Multaqua Ballroom.

Get to Know New Danger Jones Cream Lightener
Gentle enough for compromised, fine, or fragile hair, while also great for on-scalp bleaching, offering 9+ levels of lift.

Sam Villa Presented with Lifetime Achievement Award at the American Beauty Vision Awards
Sam Villa was presented the Lifetime Achievement Award by Chrystofer Benson at the 2025 American Beauty Vision Awards.

EndureLash and Salon Lofts Partner to Empower Over 300 Locations Nationwide
The partnership introduces is designed to help Salon Lofts’ independent beauty professionals reduce costs, expand services, and grow their businesses with a leader in lash and brow beauty.

Economic Uncertainty Revives Bartering for Beauty Services
Bartering isn’t just about trade—it’s about trust, collaboration, and building lasting connections.

Beauty Gives Back 2025 Delivers a Powerful Day of Education, Empowerment & Industry Impact
Created by Julie Hightower and Mireya Villarreal, Beauty Gives Back 2025 brought together over 1000 salon pros, students, educators, and brand leaders for a high-energy day of education, connection, and community.

Tricoci Salon & Spa Hosts Fourth Annual Inspire Atelier, Showcasing Education and Innovation
Inspire Atelier is about delivering the highest level of service and expertise. This event brings national brands directly to professionals.

Beautyworld Middle East in Dubai Heats Up
Beautyworld Middle East will take place October 27–29, 2025 at the Dubai World Trade Centre. The show attracts more than 71,000 professionals from 164 countries and features 2,000+ exhibitors from over 70 countries

Amitys Unveils Organic Power: One-Bottle, Fume-Free Smoothing Treatment
This smoothing system nourishes with superfoods, transforms with versatility, and protects stylists and clients with true formaldehyde-free safety.

ColorSphere Takes Milan: A Global Goldwell and Kao Creative Destination
A two-day celebration of artistry and inspiration for the global color community, featuring a packed house and the Global Creative Awards.

World Spa Awards Announces 2025 Best in Global Spa and Wellness
From hotel and resort spas to wellness retreats and specialist brands, see the results of this annual recognition program.

From Grassroots to Sprout: Celebrating One Year of Impact
In just one year, the Green Beauty Community has grown to 1,600+ members, 400+ pledge salons, and 40,000 students accessing its Sustainability Guidebook. Here’s how a grassroots idea became a national movement for sustainable beauty.

Keratin Complex Partners with Tabatha Coffey to Help Stylists Reimagine Color Services
An exclusive interview with Coffey about this new express service designed to boost income—in less time.

Tom Bachik to Be Honored for Outstanding Achievement in Nail Artistry
The Daytime Beauty Awards (DBAs) have announced Tom Bachik as the 2025 honoree. Recognized as one of the most sought-after celebrity nail artist, Bachik has elevated the nail industry and nail artistry.

Let's muk It Up—Australian Hair Brand Enters U.S. with a Bold Attitude and Serious Product Performance
Since launching in 2006, muk® has evolved from a rule-breaking, overnight success, to a true leader in the Australian and global hair market - and now the brand is breaking into the U.S. market.

