In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
Sponsored by BeautyWorld Dubai
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Ulta Beauty Pro Team Expands with Gilad Goldstein and Justin Toves-Vincilione
Ulta Beauty promotes Design Team alumni Gilad Goldstein and Justin Toves-Vincilione to its Pro Team, inspiring hairstylist career journeys.
Keratin Complex Introduces 2-in-1 Perfect Color Service for Faster Color and Smoother Hair
Keratin Complex unveils its Perfect Color Service: Express Color & Smoothing System, a breakthrough 2-in-1 treatment that delivers vibrant, frizz-free color in less time—helping stylists boost efficiency, revenue, and client satisfaction.
Moroccanoil Launches in Ulta Beauty, Reaching More Beauty Consumers Nationwide and Reaffirming the Brand's Salon Roots
Moroccanoil is proud to announce its expansion into Ulta Beauty. Beginning August 24, Moroccanoil will begin launching their full assortment of haircare, body care, and fine fragrance in select Ulta Beauty stores nationwide and on Ulta.com.
Olivia Garden Transforms Instagram Engagement into Meaningful Nonprofit Donations
Through its ‘omgOG’ initiative, Olivia Garden turns likes and comments into real impact, raising thousands for different organizations each month.
Aveda Congress 2025: “Seed a Revolution” Celebrates Global Artistry, Innovation, and Care
From show-stopping mainstage presentations to product debuts and immersive experiences, Congress 2025 embodied Aveda’s mission to care for the world.
by Anne Moratto
Paul Mitchell Names Paris Hilton as Global Ambassador in Bold New Brand Collaboration
Two iconic names unite in a trendsetting, style-slaying, year-long beauty takeover.
Inside the Culture of Creativity: How The Upper Hand Salons Inspire Award-Winning Talent
In this exclusive interview, MODERN speaks with Rachel Gower, owner of The Upper Hand salons in Houston, Texas, to uncover how her team created a culture of artistry, competition, and mentorship.
by Anne Moratto
ORLY Named First-Ever Official Nail Partner of WNBA’s LA Sparks
ORLY celebrates its 50th anniversary with a multi-year partnership as the LA Sparks’ first-ever Official Nail Partner, blending courtside glam, custom player looks, and fan engagement with the legacy of the iconic Los Angeles nail brand.
US Hair Care Trends 2025: Survey Insights on Consumer Concerns and Market Growth
Clients are asking for more than just great color and cuts—they’re focused on scalp health, strength, and long-term care. A new YouGov survey reveals how shifting consumer priorities are reshaping the professional beauty industry.
Nutrafol Launches at Ulta Beauty, Expanding National Retail Footprint
Known for its whole-body, clinically tested approach and physician-formulated products, Nutrafol aligns seamlessly with Ulta Beauty’s discerning and results-focused guests.
Grit & Glamour: Ogle School’s $4K Beauty Scholarship
Apply for Ogle School’s $4,000 Grit & Glamour Scholarship for future cosmetologists and estheticians in Texas and Georgia. Deadlines from Aug–Nov 2025.
Introducing OLAPLEX’s Newest Global Brand Ambassador: Celebrity Stylist Bobby Eliot
OLAPLEX is proud to announce its newest Global Brand Ambassador, celebrity hairstylist Bobby Eliot.
Lollapalooza: Ulta Beauty’s The Beat Suite & KATSEYE Stops In-Store
See pics of Ulta Beauty hosting The Beat Suite activation at Lollapalooza. Plus, pop group KATSEYE makes a pitstop at Ulta ahead of their festival performance!
10 Ways to Create a Memorable Salon Experience and Foster Client Retention
In the salon and spa world, creating a standout client experience isn’t just a nice-to-have—it’s what turns first-time visitors into loyal, long-term clients. It’s about the entire journey clients take with you from the moment they book to how they feel walking out the door.
Seen at Desert Bloom: Paul Mitchell Community Gathers in Vegas
Hairstylists, salon owners, and beauty professionals from around the world came together in Las Vegas for Paul Mitchell’s Desert Bloom event. See the energy, style, and standout moments in this exclusive photo gallery from MODERN SALON.
by Anne Moratto
Learn How to Book Red Carpet and Celebrity Styling Jobs with Monae Everett
Celebrity stylist Monae Everett is hosting a free training to help beauty pros break into editorial, red carpet, and on-set work. Learn how to get noticed—and get booked.
Hot Weather Hair and Skin Care: Humidity-Proof, Hydrating, and Destination-Inspired
Getaway-worthy beauty picks—from tomato-infused sprays to city-inspired scents—that keep hair and skin glowing in heat and humidity.
by Anne Moratto