
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
Gentle enough for compromised, fine, or fragile hair, while also great for on-scalp bleaching, offering 9+ levels of lift.

Take blonde further—with no danger. Lift lighter with new Danger Jones Cream Lightener, formulated to deliver results safely.
Photo: Alexis Thurston
Danger Jonesrecently introduced a more gentle approach to lightening, particularly well-suited for somewhat compromised, fine, or fragile hair--new Danger Jones Cream Lightener. Also great for on-scalp bleaching, offering 9+ levels of lift, the new lightener contains bonder inside to protect the hair, seaweed inside to protect the scalp, while pairing with Danger Jones Deluxe Cream Developers.
Alexis Thurston, Danger Jones Founder and Chief Product Developer, is herself a stylist who understands that clients are as different as hair products--and that one size lightener does not fit all.
"As a stylist, I know not every person who sits in my chair has the perfect canvas for bleaching," she says. "That’s why we created our new Cream Lightener--to give stylists another option for lightening hair that’s a little more fragile or compromised. Similar to our Powder Lightener, our Cream Lightener lifts 9+ levels, contains a bonding complex to protect the hair, and includes seaweed to protect the scalp. We’ve also added more conditioning elements, like aloe vera and jojoba oils, for a slower, softer lift. You can use it on scalp, in foils, and for hair painting techniques, knowing it won’t swell or leave a waxy buildup. I especially love using our Cream Lightener for “tipping out” delicate ends after highlighting with our Powder Lightener."

Meet the newest tool in your color kit: Danger Jones Cream Lightener. Designed for precision and performance, this new formula gives pros the power to lift with confidence while protecting the integrity of hair.
Q: How many hair color levels does it lift?
With Danger Jones Cream Lightener, you can achieve 9+ levels of lift.
Q: Does it need to be mixed with developer?
Yes. For best results, mix only with our Deluxe Cream Developers in 5, 10, 20, 30 & 40 Volumes (1.5%, 3%, 6%, 9%, 12%), depending on your application needs.
Q: What’s the recommended mixing ratio?
We recommend mixing 1:1 to 1:2 (cream:developer) depending on your application and formulation assessment.
Q: Can I use the Cream Lightener for various application techniques?
Yes. It’s versatile for on-scalp, foils, and hair painting techniques.
Q: What’s different about the Cream Lightener from Danger Jones Powder Lightener and when should I use it?
Both contain a bonding complex to protect hair and seaweed to soothe the scalp. The Cream Lightener also includes Jojoba and Aloe Vera oils for added conditioning, giving a softer, slower lift—ideal for sensitive clients or fragile hair. Use Powder Lightener as your go-to, but reach for Cream Lightener when you need a gentler approach.
Q: What makes the Cream Lightener different from other cream lighteners?
It lifts 9+ levels, contains a bonding complex, seaweed, Jojoba, and Aloe Vera oils, and leaves no waxy or oily residue. It also doesn’t swell in foils.
Q: Why is seaweed in the lightener?
Seaweed helps reduce scalp irritation and increase hair’s water retention.
Q: What’s the Bonding Complex in the Cream Lightener?
It’s made from Polycare Split™ and Arginine.
Q: How does the Bonding Complex work?
Lightening opens hair cuticles, leaving them negatively charged. The positively charged Bonding Complex attaches to them, helping cuticles lay flat again and reducing damage. It withstands high pH during lightening and won’t create buildup.
Q: Can I add an additional liquid bonding product?
Yes, you can—but it’s not necessary. If you do, follow that product’s mixing instructions.
Q: Can I use any type of color bowl to mix?
Use any professional bowl except metal, which may cause a negative chemical reaction.
Q: What’s the processing time?
Process at room temperature for up to 50 minutes without heat.
Q: Does the hair need to be dry before applying?
Lightener is usually applied on clean, dry hair, though damp application may be used for specific color corrections.
Q: Do I need to shampoo after using Cream Lightener?
Yes. Always shampoo and rinse thoroughly at least twice to remove all residue.
Q: Any application tips?
Apply only to areas you want to lighten and avoid overlapping onto previously lightened hair to prevent damage.
Q: Anything else I should know?
Danger Jones Cream Lightener is gluten-free, paraben-free, vegan, and cruelty-free.

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