
America's Beauty Show Opens Entries for the 2027 ABS Global Image Awards
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Gentle enough for compromised, fine, or fragile hair, while also great for on-scalp bleaching, offering 9+ levels of lift.

Take blonde further—with no danger. Lift lighter with new Danger Jones Cream Lightener, formulated to deliver results safely.
Photo: Alexis Thurston
Danger Jonesrecently introduced a more gentle approach to lightening, particularly well-suited for somewhat compromised, fine, or fragile hair--new Danger Jones Cream Lightener. Also great for on-scalp bleaching, offering 9+ levels of lift, the new lightener contains bonder inside to protect the hair, seaweed inside to protect the scalp, while pairing with Danger Jones Deluxe Cream Developers.
Alexis Thurston, Danger Jones Founder and Chief Product Developer, is herself a stylist who understands that clients are as different as hair products--and that one size lightener does not fit all.
"As a stylist, I know not every person who sits in my chair has the perfect canvas for bleaching," she says. "That’s why we created our new Cream Lightener--to give stylists another option for lightening hair that’s a little more fragile or compromised. Similar to our Powder Lightener, our Cream Lightener lifts 9+ levels, contains a bonding complex to protect the hair, and includes seaweed to protect the scalp. We’ve also added more conditioning elements, like aloe vera and jojoba oils, for a slower, softer lift. You can use it on scalp, in foils, and for hair painting techniques, knowing it won’t swell or leave a waxy buildup. I especially love using our Cream Lightener for “tipping out” delicate ends after highlighting with our Powder Lightener."

Meet the newest tool in your color kit: Danger Jones Cream Lightener. Designed for precision and performance, this new formula gives pros the power to lift with confidence while protecting the integrity of hair.
Q: How many hair color levels does it lift?
With Danger Jones Cream Lightener, you can achieve 9+ levels of lift.
Q: Does it need to be mixed with developer?
Yes. For best results, mix only with our Deluxe Cream Developers in 5, 10, 20, 30 & 40 Volumes (1.5%, 3%, 6%, 9%, 12%), depending on your application needs.
Q: What’s the recommended mixing ratio?
We recommend mixing 1:1 to 1:2 (cream:developer) depending on your application and formulation assessment.
Q: Can I use the Cream Lightener for various application techniques?
Yes. It’s versatile for on-scalp, foils, and hair painting techniques.
Q: What’s different about the Cream Lightener from Danger Jones Powder Lightener and when should I use it?
Both contain a bonding complex to protect hair and seaweed to soothe the scalp. The Cream Lightener also includes Jojoba and Aloe Vera oils for added conditioning, giving a softer, slower lift—ideal for sensitive clients or fragile hair. Use Powder Lightener as your go-to, but reach for Cream Lightener when you need a gentler approach.
Q: What makes the Cream Lightener different from other cream lighteners?
It lifts 9+ levels, contains a bonding complex, seaweed, Jojoba, and Aloe Vera oils, and leaves no waxy or oily residue. It also doesn’t swell in foils.
Q: Why is seaweed in the lightener?
Seaweed helps reduce scalp irritation and increase hair’s water retention.
Q: What’s the Bonding Complex in the Cream Lightener?
It’s made from Polycare Split™ and Arginine.
Q: How does the Bonding Complex work?
Lightening opens hair cuticles, leaving them negatively charged. The positively charged Bonding Complex attaches to them, helping cuticles lay flat again and reducing damage. It withstands high pH during lightening and won’t create buildup.
Q: Can I add an additional liquid bonding product?
Yes, you can—but it’s not necessary. If you do, follow that product’s mixing instructions.
Q: Can I use any type of color bowl to mix?
Use any professional bowl except metal, which may cause a negative chemical reaction.
Q: What’s the processing time?
Process at room temperature for up to 50 minutes without heat.
Q: Does the hair need to be dry before applying?
Lightener is usually applied on clean, dry hair, though damp application may be used for specific color corrections.
Q: Do I need to shampoo after using Cream Lightener?
Yes. Always shampoo and rinse thoroughly at least twice to remove all residue.
Q: Any application tips?
Apply only to areas you want to lighten and avoid overlapping onto previously lightened hair to prevent damage.
Q: Anything else I should know?
Danger Jones Cream Lightener is gluten-free, paraben-free, vegan, and cruelty-free.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.