

HOW-TO: Whimsical Halo Braid
From the tribal to sophisticated, braids are being seen more and more on runaways and red carpets. Here's a step-by-step for a Halo Braid that's suited for every hair type.
Sponsored by L'Oréal Professionnel

Faux-Chella: Three Festival-Inspired Braided Styles by Moroccanoil's Kevin Hughes
Just because you didn't get tickets to Coachella or Lollapalooza doesn't mean you can't join in on the festival fun! Here are three effortless, braided styles created by Kevin Hughes, Moroccanoil's Artistic Director.

The Infinity Braid: A Structured Top & a Weaved Tail
Making its debut at America's Beauty Show in Chicago, this particular style dubbed, “The Infinity Braid” by the educators at Pureology, features a structured top and then a secured weave design that falls next to the shoulder.

HOW-TO: Braided Pompadour & Ethereal Ponytail by Aquage
We stopped the Aquage booth at America's Beauty Show in Chicago and we came across this beauty! This 2-strand French fishtail braid was elevated into a pompadour look. The tail of the braid was wrapped side to side. Then, the tail of the ponytail was curled. See for yourself!

Announcing the Braids & Brides GRAND-PRIZE Winner!
After narrowing down thousands of special-occasion styles to our favorite 10, we challenged semifinalists to create their best braided style and best bridal style, and Naples-based Saretta Bowerman is our grand-prize winner of the Braids & Brides contest!

See the Top 5 Braids & Brides Entries!
Our Braids & Brides finalists share their final submissions and how they created the looks!

Announcing the Braids & Brides Top 5 Finalists!
After narrowing thousands of Braids & Brides submissions to our 10 semifinalists, they were tasked with creating a braided style. Our Artist Collective judges picked their five favorites! Take a look below to see who our finalists are, and stay tuned as they submit their best bridal work for their chance at the grand prize.

HOW-TO: Smooth Braided Ponytail for a Casual or Formal Occasion
Inspired by the red carpets of Hollywood, this look by Living Proof's Michael Shaun Corby blurs the line between a casual and formal braid perfectly.
Sponsored by Living Proof

HOW-TO: Sleek and Shiny Braided Chignon
CHI Global Board Artist and lead stylist for Miss Universe, Tammy Mixon, shares this elegant updo just in time for spring.
Sponsored by Farouk Systems

NYFW: Sebastian's Anthony Cole At Christian Siriano A/W 2017
Sebastian Professional Lead International Stylist Anthony Cole incorporated natural elements into the hair look for the Christian Siriano A/W 2017 collection. Here he shares the details.

Announcing the Braids & Brides Top 10 Semifinalists!
After receiving nearly 3,000 entries since the launch of the Braids & Brides contest, it was extremely difficult to narrow the pool of beautiful special-occasion styles down to 10! Take a look below to see who our semifinalists are, and stay tuned as they submit their best braid work for judging.

Lady Gaga's Super Bowl Halftime Show Hair Style Change
Get how-tos for both looks plus her platinum and pink color formula from Gaga's stylist Frederic Aspiras and Matrix Artistic Directors Nick Stenson and Danielle Keasling.

Mizani Introduces Scalp Care Professional Salon Service and Retail Range
Developed with essential oils such as eucalyptus, aloe and avocado oil, the Scalp Care line relieves flaky, dry scalp and discomfort caused by braids or extensions.

Prorituals Announces Revamped Professional Education Programs for 2017
Prorituals salon professional color and wet line has announced a revamped and revitalized education program in 2017, along with the appointment of nearly 30 new educators across the country.

Dutch Braided Upstyle by Matrix's Daniel Roldan
Matrix Artistic Director Daniel Roldan styled Dancing With the Stars dancer Peta Murgatroyd on Friday for her press days.

VIDEO HOW-TO: Whimsical Twisted Ponytail by @theconfessionsofahairstylist
Jenny Strebe (@confessionsofahairstylist) shows you how to create a whimsical, twisted ponytail for your client's next special occasion. Watch the video and learn how she creates this look using draping and twisting techniques on a textured base.
Sponsored by Kenra Professional

How-To: The Chignon with James Pecis and Paloma Elsesser
Oribe is combining the forces of its top artists with leading beauty influencers for its latest video campaign. James Pecis demonstrates a classic chignon on Paloma Elsesser in this tutorial video.




