Style

Wet Brush Pop Fold

Wet Brush’s IntelliFlex bristles remove knots effortlessly, reducing damage and pain.

ghd Launches Limited-Edition Pink Blush Collection

ghd has launched its Pink Blush collection, including Platinum Styler, Gold Professional 1" Styler and Air Hairdryer.

Keratin Complex Optimizes Blow Out Treatment

This deep-conditioning masque helps to preserve the strength of hair fibers while giving hair a smooth and shiny finish.

Olivia Garden Celebrates 50 Years

A party in San Francisco marked the beauty milestone.

Shauky Gulamani Launches LIFE Marketing

“Because I’m essentially the manufacturer,  we believe this will truly expand the potential for tool sales in salons, giving stylists and salon owners the ability to compete with existing tool retailers and as well as exciting new opportunities for profit.”

5 Tips on Choosing a Great Brush

While on set at Olivia Garden's recent Power to the Tools photoshoot, editorial stylist Steve Elias shares his top five tips on brush selection.

Power to the Tools: Olivia Garden Gives the Spotlight to Brushes

2017 marks the golden anniversary for Olivia Garden. As the iconic brush and tool manufacturer celebrates 50 beautiful years, its newest collection reflects the versatility of the brand, and the results achievable through quality tools.

What It Means to Be a Blowout Specialist

With the proliferation of blow-dry bars and the trend toward red-carpet looks for every woman, you might wonder what it takes to be a true blow dry and style pro, making clients look fabulous all day long.

Tips for a Pageant-Worthy Blowout from CHI's Anna Cantu

CHI's Anna Cantu shares tips during the Miss USA 2017 weekend on how to achieve a pageant-worthy blowout with CHI products and tools.

Farouk Systems: Product Pioneer - Safe Hair Care, Hair Color & Tools

Since 1986, Farouk Systems’ commitment to hairdresser health has, is currently and will always be one of the core pillars of their company’s foundation. Did you know their products are synonymous with safety? Read how the brand has maintained its mission throughout the years as a leading hair care company in the beauty industry.

Sponsored by Farouk Systems

Bio Ionic's Power Diva Compact Dryer

This compact dryer by Bio Ionic holds the same amount of power as a full-sized dryer at 1800W. This tiny but mighty tool has the signature nano iconic material complex found in all Bio Ionic tools. The best part? It's out now!

Keratin Complex Introduces Personalized Blow Out Same Day Keratin Treatment

This new service can smooth or straighten hair or define curl, while helping to preserve the hair fibers’ mechanical strength and increase manageability, with results that last up to three months.

Sam Villa Announces Artist Series Professional Blow Dryer

The blow dryer will be ergonomically designed with a shortened body, three heat settings, and a nine-foot chord.

The CurlBar by Hot Tools Named by People Style as a Fave Beauty Launch of 2017

In their list of brands they are living for in 2017, People Style names CurlBar,  the only hair appliance to earn that distinction.

Memo Exclusive: An Interview with Anne Maza of Olivia Garden

Olivia Garden celebrates 50 years in 2017.

Denman Sponsors Grammy Gifting Event

Before music's big night, Denman offered some limited edition brushes to Grammy-goers.

Framar Arrives at Cosmoprof and Armstrong McCall

Framar products can now be found in all CosmoProf and Armstrong McCall stores nationwide.