
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
The 2013 Golden Globe Awards honored the stars of film and television. Joico Celebrity Hairstylist George Papanikolas presents his awards for best in show—and shares the Joico formula for recreating these glowing looks.
Color, never just a co-star to the cut, took the spotlight at the 2013 Golden Globe Awards, with many a movie star mane glowing on the red carpet thanks to some talented hairdresser.
Joico Celebrity Hairstylist George Papanikolas shares his ballot picks for award-worthy shades:
Best “Bronde”: Tie—Jennifer Lopez and Jessica Alba
Soft brown color melting into creamy ombré ends produces the perfect “bronde” marriage of brunette and blonde. “To get these creamy tones,” says George, “use an ash-based formula that will neutralize the red undertones.”
Formulas:
Natural Level: 5
Base: Equal parts Joico Vero K-PAK Color 6A + 20-volume Veroxide
Highlights: Joico VeroLight Dust Free Lightening Powder + 30-volume Veroxide
To create the highlights, section the hair horizontally, backcomb the hair and apply the lightener to the ends. Lift to golden blonde. For Jennifer’s highlights, apply the highlights to alternate sections to vary the tones.
Best Bombshell Blonde: Francesca Eastwood
Va-voom! This crystal-clear, pale blonde is the ultimate in Hollywood glamour…and the perfect shade for Clint’s little girl!
Formulas:
Lift: Equal parts Joico Vero K-PAK Color Crème Lightenter + 30-volume Veroxide. Apply ½ inch off of the scalp to ends. Process, pull through to the roots and lift to pale blonde.
Tone: Joico Vero K-PAK Color TSB Silver Blonde Toner + 20-volume Veroxide. Process for 5 minutes.
Best Golden Blonde: Claire Danes
“This is a beautiful, bright, buttery shade,” says George. “It’s arguably the most perfect, flattering blonde. I like Joico Base Breaker to bring up the golden undertones.”
Formulas:
Base: Equal parts Joico Base Breaker + 20-volume Veroxide
Highlights: Joico VeroLight Dust Free Lightening Powder + 20-volume Veroxide
Apply heavy foil highlights throughout the top sections and lift to pale golden blonde.
Best Copper Red: Jessica Chastain

BEVERLY HILLS, CA - JANUARY 13: Actress Jessica Chastain poses in the press room at the 70th Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 13, 2013 in Beverly Hills, California. (Photo by Steve Granitz/WireImage)
Nothing steals the spotlight like an exquisite, vibrant red and on Globes night, Jessica Chastain shone brightly thanks to her shiny, copper shade. “When creating vivid reds like this for my clients, I love using a copper intensifier. It makes reds brighter and longer-lasting.”
Formulas:
Roots: Joico Vero K-PAK Color ½ oz. 8G + ½ oz. 8GC + 1 oz. 20-volume Veroxide
Midlengths and ends: Joico Vero K-PAK Age Defy ¾ oz. 8GC+ + ¼ oz. Vero K-PAK Color INC + 1 oz. 20-volume Veroxide
Best Cabernet Red: Debra Messing
Messing’s cool red hue was a “smash” on the Globes red carpet—the perfect accessory to her milky skin and black gown. A blend of gold, copper and red mahogany produces the perfect, cool, balanced red.
Formulas:
Regrowth: Joico Vero K-PAK Color ½ oz. 6G + ½ oz. 5RM + 1 oz. 20-volume Veroxide
Midlengths and ends: Joico Vero K-PAK Chrome ½ oz. RM5 + ½ oz. RC6 + 2 oz. activator
For more information on specific products or where to buy go to Joico.com.

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