MENU
SEARCHLoxa Beauty, the e-commerce website and mobile app that specializes in selling salon products to consumers while supporting salon professionals through an online sales commission, has launched a preview version of LoxaBeauty.com to beauty professionals.
Consumers will soon have a new, diversion-free option to buy professional salon products online, and stylists and salon owners are only a few clicks away from getting credit for the transactions.
Loxa Beauty, the e-commerce website and mobile app that specializes in selling salon products to consumers while supporting salon professionals through an online sales commission, has launched a preview version of LoxaBeauty.com to beauty professionals.
Beauty Systems Group, the professional distribution division of Sally Beauty Holdings, acquired Loxa Beauty in 2013 and formally unveiled the platform to executives of leading salon brand partners at a vendor and media day at BSG headquarters in Denton, Texas, on February 20. A launch of the site to consumers will take place mid-March.
John Golliher, President, Beauty Systems Group, said Loxa Beauty will offer over 3,000 authentic salon products authorized by manufacturers (including Paul Mitchell, Joico, CHI, American Crew and more), commissions to stylists and salons on 100 percent of the sales and complete transparency on every sale. He emphasized that the target market for Loxa is the consumer who prefers to shop online and is already buying there instead of in the salon.
“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chair,” says Janell Shaffer, Managing Director of Loxa Beauty. “This revolutionary platform bridges the gap between the salons/stylists, clients and professional beauty products. By awarding a commission on every sale, we are able to keep the stylist at the center of the shopping experience.”
Loxa Beauty also features a tool for stylists to recommend products to their clients, called HairScription. It sends an email to the client with product recommendations and a “buy now” link. When the client responds, they are sent to Loxa Beauty to check out and their stylist receives the compensation via a 12.5 percent commission paid via a PayPal account.
Another tool, LoxaLocal, ensures a salon or stylist is financially rewarded on every purchase, regardless if the consumer does or does not choose a salon/stylist at checkout. If a consumer buys product from Loxa Beauty without selecting a stylist to receive the compensation, Loxa Local selects a stylist or salon by using a complex algorithm designed to fairly distribute the commission.
“I would explain Loxa Beauty to other stylists as a partner, someone you can use to help your clients get the best service possible,” says Will Turpin, a Loxa Beauty stylist member. “Loxa Beauty provides a virtual retail shop and gives me the opportunity to recommend the products I want to my clients.”
Response and support from manufacturers has also been positive.
“Finally there’s a website that offers everything for the “beauty obsessed” consumer, said Sara Jones, Sr. V.P. and General Manager of Joico and ISO Brands. “Consumers will love the high quality information Loxa will provide, along with the convenience of online shopping. We feel this will be a great opportunity for to deepen our connection with our customers. “
To preview the site, visit LoxaBeauty.com and request access, and visit the site’s YouTube page for informational videos (see links below).
Loxa Beauty membership requires no investment or contract commitments from salons or stylists. Features include customizable salon and stylist profile pages and support from manufacturers. For more information, visit LoxaBeauty.com.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
