
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Drawing up plans on a napkin over dinner, Dennis and Ann Ratner conceived The Hair Cuttery 40 years ago--today they head the largest, family-owned and operated salon chain in the United States.

Dennis and Ann Ratner first sketched the idea for The Hair Cuttery on a napkin over dinner more than 40 years ago.
In 1973, newlyweds Dennis and Ann Ratner were having dinner at a restaurant when the conversation turned to their jobs. Dennis had been working for his father’s chain of Washington area beauty parlors, Louis Creative Hairdressers, but he was ready to venture out on his own. Ann was uninspired by the conservative cuts at the downtown Washington beauty salon where she was a stylist. The couple agreed—it was time to break free.
Together, the Ratners drew up a rough business plan on a napkin detailing a new kind of hair salon where you could walk in without an appointment and get great service for the whole family for a fraction of the cost. Unsure their idea would fly in a generation conditioned to fussy beauty parlors and clubby barber shops, the couple opened the first Hair Cuttery in West Springfield, Virginia in 1974. Before the year was over, they opened two more. “We knew we wanted to change the industry,” says Dennis Ratner. “And, there was nothing holding us back.”

The first Hair Cuttery sign.
After successfully opening a few more salons, Ratner decided to ramp up the Hair Cuttery business. He started opening more locations and establishing the foundations for continued growth by establishing the Resource Center and districts/regions with leadership positions to continue steering the direction of the company and increasing its growth. Today, the company represents the largest, family-owned and operated salon chain in North America. The brainchild of Dennis and Ann Ratner, Hair Cuttery now encompasses nearly 900 salons in 16 states, employing approximately 12,000 associates. The phenomenal growth of the company can be traced back to its original business model which consisted of three concepts—convenience, price and consistency.
In addition to Hair Cuttery, Ratner Companies also is the parent company to BUBBLES, a mid-priced/fashion-forward salon chain; Salon Cielo & Spa, a chain of upscale sophisticated salons; ColorWorks, salons that specialize in color services; and Salon Plaza, independent beauty studios for rent.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.