
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Last year in August, Delaware esthetician Bobbi Dilling spent 24 hours removing hair. Her goal? To get in the Guinness Book of World Records , to raise money for a dog rescue (Greyhound Pets of America Delaware) and to call attention to the fact that too many waxing services are being done by unlicensed operators in un-sanitary conditions.
Last year in August, Delaware esthetician Bobbi Dilling spent 24 hours removing hair. Her goal? To get in the Guinness Book of World Records , to raise money for a dog rescue (Greyhound Pets of America Delaware) and to call attention to the fact that too many waxing services are being done by unlicensed operators in un-sanitary conditions.
“I’ve been waxing for 13 years,” says Dilling, who uses NuFree Finipil Hair Removal products for all her hair removal services, record-setting and otherwise. “I wanted to do this marathon of waxing so I’d have the chance to talk to people about the importance of coming to someone with the proper training and license. In Delaware, we’ve been threatened with certain services being banned after unlicensed operators caused real damage. But people don’t understand that those services were done by people who weren’t licensed to do them in the first place. They just pay attention to all the bad press.”
From 7:00am to 7:00am the next day at Trilogy Spa by Allison in Newark, Delaware, Dilling performed waxing services on 105 people under the watchful eyes of witnesses.
“Unless you want to pay someone from Guinness to come out and observe, which costs about $10,000, you have to have witnesses there the whole time witness,” explained Dilling. “I only had three five-minute breaks because Guinness told me I couldn’t take a break unless I had my witnesses waxing for me. But my witnesses weren’t estheticians except for a slot when esthetic teachers helped witness. It took me a week to recover from this!”

Bobbi Dilling
Dilling donated her tips to the Greyhound Rescue, she encouraged people to bring in food for a food bank in Delaware, and she raised awareness about the dangers of having hair removed by someone other than a licensed professional. But did she set a new Guinness Book World Record?
“No one has ever tried to set a record for the most wax services in 24 hours, “says Dilling. “All my witness statements, videotapes and pictures are now in England being reviewed. It’s a process.”

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.