MENU
SEARCHLoxa Beauty, which offers professional salon hair and beauty products, was recently selected to join the Google Trusted Stores program.
Loxa Beauty, which offers professional salon hair and beauty products, was recently selected to join the Google Trusted Stores program. To help shoppers identify online merchants that offer a great shopping experience, the Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service.
When visiting the Loxa Beauty website, shoppers can hover over the Google Trusted Store badge and see metrics on the store’s shipping and customer service performance. At present, Loxa Beauty has a 100 percent rating for excellent service and 99 percent rating for on-time shipping.
“Loxa Beauty’s recent recognition as a Google Trusted Source increases our brand legitimacy,” said Janell Shaffer, co-founder and managing director of Loxa Beauty. “We’re excited for this announcement and look forward to continuing to serve our customers and stylists in the best way we can.”
When a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Should an issue arise, they can request Google’s help, and Google will work with Loxa Beauty and the customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases.
Google Trusted Stores is entirely free, both for shoppers and for online stores. The program helps online stores like Loxa Beauty attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their website.
Loxa Beauty’s commitment to salons, stylists, consumers and top quality products makes them a unique and innovative solution for beauty enthusiasts. They are growing in several aspects daily including brand offerings and stylist and consumer signs and hope to continue the expansion.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
