The Work Behind the Win: Road to NAHA Series Brings Artist Inside the Creative Process
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
by Anne Moratto
Renews: End the Year with a Bang
Tips Don't get so overwhelmed by the holidays that your business falls off track as the year comes to a close. Broderick Consulting (www.broderickconsulting.com), management consultants for the salon and spa industry, advises using your seasonal marketing efforts to your long-term
by Staff
September 28, 20122 min to read
Tips
Don't get so overwhelmed by the holidays that your business falls off track as the year comes to a close. Broderick Consulting (www.broderickconsulting.com), management consultants for the salon and spa industry, advises using your seasonal marketing efforts to your long-term advantage.
1. Use the holidays to garner "bounce back" early next year.
Explains Broderick Consulting Chairman Adam Broderick, "You're likely to see many of your core customers during the holidays, so be proactive and generate goodwill at the same time by giving them a special incentive to come back in leaner months, which can be January or February in some markets. Offer a discount on a new service, a gift with purchase or a well-priced 'new you' package to build traffic."
2. Refresh customer data during the holidays.
Take advantage of the busy season to ensure that you have complete customer data—for example, e-mail addresses that allow for great customer contact at little cost. Accurate customer data ensures that you have the information you need for improved customer communications in the future.
3. Tackle low-frequency issues.
Client frequency is down as a salon trend - as a result of what we call the "time pauper" phenomenon. Turn this negative into a positive: Time-pressed clients are more open and interested in home care products and add-on services. This attitude is often expressed as, "I don't have much time, but since I'm here now, let me try it."
4. Keep your eye on the big picture.
The best use of your end-of-the-year time is to plan proactively for the year ahead. Assess the current picture and projected outcome for the year, and review your future goals, weaknesses and opportunities. The right consultant can be the most cost-effective decision you make. Says Broderick Consulting President Mark Donovan, "We specialize in first quarter planning to get our clients moving in the right direction immediately."
More In The Know
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
Wear Your Wellness: Wearable Patches for Energy, Sleep, Stress, and Recovery
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
by Anne Moratto
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
Improving Texture Skills for All: Ulta Beauty and BBR Announce Pilot Launch of All Textures Certification (ATC) and Training
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
by Staff
Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
by Anne Moratto
Universe Walker to Host The Art of Dry Cutting Workshop in Brooklyn on July 20
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
by Staff
Staying Informed: Why the Financial Conversation in Beauty Is Changing
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
by Anne Moratto
Dippity-Do Celebrates 60 Years of Hair Styling Innovation with Girls with Curls Collection
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
by Anne Moratto
Covet & Mane Expands Hair Extension Color System with New Color Boost Drops
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
by Staff
Sam Villa Receives the Beauty Changes Lives Legacy Award
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
by Staff
CND Relaunches SHELLAC with New Visible Light Lamp Technology
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
by Staff