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Renews: Nice Touch

Tips Without bikini waxes, soothing after-sun body wraps and cellulite treatments, your summer sales might be in a slump. But going that extra mile with fun extras will keep your clients' dollars coming back even as the temperature falls.   Quick Quenchers:  As the weather turns cool and dry,

by Staff
September 28, 2012
2 min to read

Tips

Without bikini waxes, soothing after-sun body wraps and cellulite treatments, your summer sales might be in a slump. But going that extra mile with fun extras will keep your clients' dollars coming back even as the temperature falls.

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Quick Quenchers: As the weather turns cool and dry, exposed skin can become rough and tough. To soothe and seal in moisture during hand or foot treatments, try this trick from As U Wish Nail Spa in Hoboken, New Jersey: Rather than soaking in plain water, which can irritate dry skin, encase your client's hands or feet in plastic bags or mitts filled with warm and richly scented cream. If a service requires a footbath, add essential oils and citrus slices to achieve a similar effect. Skin will be hydrated and smelling great.


Spa Sample: Treat your clients well and they'll be good to you, says John DiJulius, president of John Robert's Spas in Ohio. "People only crave what they have previously experienced and enjoyed," he says. "We strive to make that happen. For example, if a client has booked an express service, which is a shorter version of a massage or a facial, and someone cancels an appointment, we'll treat that express client to the full service." You can bet that it won't be forgotten when it comes time to book her next appointment.


Celebrate Clients: At Studio 207 in Shamokin, Pennsylvania, owner Kristie Strunk-Bogush takes advantage of slow afternoons by booking Glamour Parties for pre-teens celebrating a birthday. They each get mini manicures and pedicures, as well as a make-up application. "The bookings are for two hours and we take up to 10 kids," she says, adding that two techs are usually sufficient. Create your own kid-friendly services and price the parties at either a flat or per-child rate: "You'll find lots of new clients in the moms who drop off the kids and pick them up." Add a goody bag with free samples and your parties will be the talk of the town.


Topics:In The KnowIndustry News

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