New CoverSmart Truffle Shades from Paul Mitchell
Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.
Zotos AGEbeautiful Intense Lift
New AGEbeautiful Intense Lift hair color helps you bring vivid, younger-looking hair to light.
Zotos International, Inc.
1 min to read
AGEbeautiful Intense Lift is an advanced, high-lift color that uses a bleach-free technology to lighten even the darkest hair. Designed for dark, non-color treated hair only, the product deposits reflective color without brassiness, promising to lighten hair 4 levels in just one step.
Intense Lift comes in 8 shades, including Medium Cool Brown, Medium Intense Red, Medium Intense Red-Violet, Medium Intense Violet, Medium Intense Blue-Violet, Light Cool Brown, Dark cool Blonde, and Light Intense Red. Each of these shades contain Arganine, which helps strengthen hair against breakage. Plus, they are packed with Vitamin E to nourish hair and scalp, and include signature AGEbeautiful benefits that fight the five signs of aging hair: thinning, wiry texture, grays, dryness and dullness.
AGEbeautiful Intense Lift will be available in August 2017 at Sally Beauty Stores.
More Products
Moroccanoil Launches Tone-Correcting Oil Treatment
Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.
Zenagen Unveils Eclipse Color Preservation & Gray Defense Shampoo
Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.
ECRU New York Launches Luxe Gloss Translucent Color
ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.
Two New Launches from milk_shake to Get Hair Light, Bright, and Shiny
milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.
R+Co BLEU Launches Blonded Brightening Shampoo & Masque
R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.
Schwarzkopf's BLONDME & Barbie Launch New Blonde Hair Care Kits
Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.
Get Nearly Nude with Paul Mitchell's Newest Launch
John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.
Paul Mitchell the color 10 Tackles Gray in 10 Minutes
Tackle gray in 10 minutes with Paul Mitchell's new permanent cream hair color Paul Mitchell the color 10.
Lift 9 Levels with the New Matrix High Riser Pre-Bonded
Matrix's new High Riser Pre-Bonded already has bonder inside and has the highest concentration of bonder for less breakage, better protected hair bonds, and stronger hair fibers.
New Product Alert for Blonde, Bleached, Highlighted and Platinum Hair
Pick up this new purple shampoo and conditioner from Saphira, a powerful-yet-gentle combo containing 26 reparative minerals from the Dead Sea.
Matrix Launches SoColor 10min Pre-Bonded for Speedy Gray Coverage
Matrix's latest innovation contains pre-measured color and developer in every pouch for precise dosing and portability. It allows stylists to cover 100% of grays in half the time.
Matrix Introduces Two New Color Innovations
Matrix Introduces new Open Air Pre-Bonded clay lightener and SoColor Sync Acidic “Bronde” toners, for a flawless balayage.
RUSK Introduces New Color Products
RUSK empowers colorists with the introduction of new color products
Colorproof Introduces New Color Toning Collection
The new Color Toning collection by Colorproof provides a lighter, brighter, and zero-brass blonde.
Ultimate Recovery: Colorproof’s Baobab Recovery Treatment Spray
This leave-in formula delivers moisture and nourishment, and helps promote color vibrancy.
L'Anza Introduces New PPD and Paraben-Free Shades
Five new Ultra Natural shades provide a gentle solution for natural, on-tone coverage.