Goldwell has announced its 2022 Color of the Year: Bubblegum. The retro-futuristic pink shade playfully walks the line between vibrant, hot pink and classic pastel, harnessing a bevy of charming dualities that resonates with a diverse audience.
“We can see that optimism will be a key trend for 2022 and Bubblegum is the perfect emblem for it,” says Jane Boddy, Global Color Expert. “The underlying blue tone adds a freshness that is both progressive and balanced. It merges the playful heart with the clear head to create a color that is versatile but measured.”
Gone are the days of pink being associated with feminine roots—it's now considered a color that has defined the times. The hue embodies a shift in attitude not only in fashion, beauty and lifestyle, but overall outlook, establishing a newfound level of respect.
“This playful, inclusive color represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their color formulas,” says John Moroney, Global Creative Director Goldwell. “Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of Bubblegum will infuse the look with a head-turning dramatic effect like no other.”
How to Use Bubblegum
Sydney Lopez—hairstylist, Goldwell Ambassador and MODERN SALON Artist Connective Member—is a blonde and brights specialist, and she says she couldn't be more excited about this choice, espeically for blondes who want a little bit of an edge.
"Bubblegum is such a happy, light and airy color," she says. "I can see it as an overall color, a pop of color, a beautiful color melt or even the perfect accent to a beautiful brunette, too."
Bubblegum Haircolor Formula
Using Goldwell Colorance:
40ml Colorance Core Lotion
15ml Colorance Pastel Rose
5ml Colorance Pastel Lavender
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