Mist and Rinse Out with Redken’s New Acidic Bonding Concentrate Lightweight Liquid Conditioner
Dealing with fine, damaged hair is a delicate dance. On the one hand, you need a formula that’s rich and powerful enough to really get in there to heal and protect the hair. On the other hand, you run the risk of weighing down strands with heavy ingredients, which is a hard no for fine hair clients! Now there’s an innovative solution, one which stylist Taylor Burgos, @madeandtaylored is calling, “Quite possibly the most brilliant product ever for fine haired girlies.” The new Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner joins the celebrated ABC lineup and promises to change the game for damaged fine hair.
Weightless Repair, Volume and Bond Repair In One Use
The above is a tall order, but according to the Redken insiders who have had the chance to preview this new product, ABC Concentrate Lightweight Liquid Conditioner delivers. “I FINALLY had the chance to try the Redken Acidic Bonding Concentrate System and the new Acidic Bonding Concentrate Lightweight Liquid Conditioner!” says Kheyli Tristen, @hairbykheytristan. “I believe healthy hair starts with great care and this system is formulated to provide voluminous hair bond repair, intense conditioning and color-fade protection!” In a test, Tristan started her client’s treatment with Redken’s Acidic Bonding Concentrate Shampoo. “It’s sulfate-free and I love it for clients with fine hair who are looking for intense repair, hair strengthening, reinforced bonds and less breakage,” she says.
See how Kheyli Tristan incorporates Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner into her post-color routine.
Next, she applied the Acidic Bonding Concentrate Lightweight Liquid Conditioner, focusing on the ends and mid-lengths. “It’s specifically formulated for fine hair,” she notes. “You get up to 48 hours of volume* without hair becoming oily;* lightweight bond repair;* and 4 times easier detangling.*** It's formulated with natural oils, less wax and no silicone.”
The final step in the process was an application of the Acidic Bonding Control Leave-In Treatment. “Apply it to clean hair, do not rinse and style as usual,” she advises. “With the leave-in you get 2x less breakage,** 88% less visible split ends,* 10x smoother hair,** pH balancing and heat protection up to 450 degrees.”
Spray Away
The unique spray formula is what has Taylor Burgos sold. “It’s a spray-in conditioner so you know it’s going to be lightweight and not weigh down fine hair,” she says. “I advise clients to keep this product in the shower and use it directly after shampooing. Spray it directly onto the ends and work up the mids, making sure to cover all the hair completely. ABC Lightweight Liquid Conditioner is going to absorb into the hair fiber, help repair bonds, and provide internal strength repair and volume. For bonus points and a little extra TLC, finish with a small amount of the ABC Leave-In Treatment. Honestly, I feel Redken crushed it once again with this 10 out of 10 product!”
Curls Love ABC Liquid Lightweight Conditioner
Textured hair is often fine and also especially prone to damage. For these clients, ABC Lightweight Liquid is a win. “I wish you could feel how light and soft the hair feels,” says curl specialist Patricia Lynn, @lynn_styles after trying it on a curly client. “ABC Lightweight Liquid Conditioner not only made my client’s curls look and feel amazing, it also helped me to achieve her color goals. My number one priority is keeping my clients’ curls healthy and beautiful. To do that it’s important to keep the hair bonds strong and pH-balanced. Redken’s ABC regimen—Shampoo, Lightweight Liquid Conditioner and Leave-In Treatment--is as easy as 1,2,3 making it simple to give my clients amazing results.”
Fearless Repair for Fine Hair
According to Redken research, up to 30% of consumers with fine hair skip conditioner in their hair regimen, sacrificing softness because of the fear of hair appearing weighed down or greasy. With the help of a sprayable format for even, continuous application, the Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner quickly absorbs into the hair fiber, providing lightweight conditioning, internal strength repair, and volume. This conditioner consists of a strategic combination of conditioning oils and bonding actives to provide strengthening care for fine hair. Redken formulated this product with no silicones and less oil to strengthen the inner fiber without weigh-down and residue.
Stephanie Carillo, @modestspotcarillo, has seen the transformation first-hand. “This product is amazing!” she says. “It offers 4X easier detangling,*** 48 hours of volume,* and two days of non-oily hair.*** Who wouldn’t love voluminous hair and repair in one formula?”
Learn more about this new solution for fine hair. https://www.saloncentric.com/redken-acidic-bonding-concentrate-light-condition.html
* based on consumer test results - system of acidic bonding concentrate shampoo & lightweight liquid conditioner
**with continued use
***system of acidic bonding concentrate shampoo & lightweight liquid conditioner vs. non-conditioning shampoo
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