Olaplex, launched its latest product, Volumizing Blow Dry Mist. This reparative blow-dry mist creates body and bounce and protects hair for soft, shiny, and healthy blowouts. Volumizing Blow Dry Mist speeds up blow-dry time, provides humidity resistance, and protects from heat up to 450°F. In a consumer perception study, 96% saw lightweight style retention, 94% saw buildable volume, 93% felt lightweight body, and 89% agreed hair did not feel sticky.
“We are delighted to introduce our newest innovation at Olaplex. The Volumizing Blow Dry Mist is the perfect addition to advance your Olaplex healthy haircare routine. We have combined our exclusive Olaplex Bond Building Technology with other key ingredients, like jackfruit polysaccharides and pea peptides, to elevate your blowout by giving you Olaplex signature benefits and protecting your hair from damage as you style.”
— JuE Wong, Chief Executive Officer of Olaplex
“I'm a big fan of Olaplex Volumizing Blow Dry Mist, as it not only protects the hair, but also creates shiny, healthy blowouts,” added Teddy Charles, celebrity hairstylist. “It's also long lasting, holding the style throughout the day, and is humidity resistant which is of course extremely important.”
Volumizing Blow Dry Mist delivers ingredients to repair, protect, and provide support structure for strength and style retention.
Pro Tip: For added benefit or to refresh 2nd-day hair, apply to dry hair, focusing on roots. Use a round brush to lift roots as you blow-dry.
100% free of sulfates, phthalates, parabens, and gluten. Silicone free. Vegan.
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