In 2015, TIGI Founder and International Artistic Director Anthony Mascolo made it his mission to take the brand back-to-basics. Keeping with the philosophy “By Hairdressers, For Hairdressers,” Mascolo and TIGI Global Technical Creative Director Christel Lundqvist designed the copyright ©olour Tour as an educational tool for stylists across the US to hone in on skills from cutting to styling, with a focus on the TIGI copyright ©olour line of intermixable demi-permanent and permanent shades.
The 2016 tour will include six stops and each event begins with cut and color techniques found in the 2016 TIGI Collection, and is rounded out with a deep dive into the Copyright Colour, including an exclusive debut of the new Custom Collection Blondes campaign that launches May 2016.
TIGI Founder and International Artistic Director Anthony Mascolo
On Sunday, February 28th and Monday, February 29th, TIGI’s Anthony Mascolo, Akos Bodi, Thomas Osborn, Richy Kandasamy, Joel Torres, Christel Lundqvist and Gina Khan traveled to Miami & Orlando to officially kick off the 2016 tour. This ‘dream team’ presented to 230 total attendees with cut, colour and style techniques, the debut of Custom Collection Blondes, news of Gina Khan’s arrival at TIGI, and a tutorial of the TIGI 24/7 mobile application.
TIGI Global Technical Creative Director Christel Lundqvist
Future Tour Dates:
April 3: Orange County, California
Segerstrom Center for the Arts
600 Town Center Dr, Costa Mesa, CA 92626
April 4: Phoenix, Arizona
Valley Ho Hotel
6850 E Main St, Scottsdale, AZ 85251
April 25: Chicago, Illinois
City Winery
1200 W Randolph St, Chicago, IL 60607
For reprint and licensing requests for this article, Click here.