amika Thicc Volumizing Base launching September 2019

amika’s Thicc Volumizing Base is a highly-concentrated styling-treatment hybrid that adds immediate plumpness to the hair while encouraging long-term growth—perfect for fine, thin or thinning hair. This bodyboosting, lightweight base is packed with hair-healthy ingredients that instantly thicken the appearance of hair for massive volume with a matte-satin finish.

Thicc Volumizing Base is powered by Redensyl™, a trademark of Givaudan, which is a patented blend of ingredients that encourage hair growth by stimulating regeneration of the hair follicles and promotes the reduction hair loss. Hydrolyzed Rice Protein, naturally rich in amino acids, improves volume and manageability, while the miniscule molecules of Hydrolyzed Vegetable Protein penetrate hair to thicken, lightly moisturize and make hair more pliable from the inside–out. Thicc Volumizing Base has also been formulated with Sea Buckthorn Berry, amika’s signature ingredient.

Native to Siberia, the Sea Buckthorn Berry faces some of the harshest environmental conditions on Earth, fortifying itself against the elements with an arsenal of powerful nutrients. Sea Buckthorn Berry contains omegas 3, 6, 7 and 9, as well as a high concentration of vitamin C and over 190 biologically active compounds that work to nourish and protect hair.

Thicc Volumizing Base is formulated without any parabens, phthalates, sulfates, MIT/MCIT, silicones, mineral oils or artificial colors and is gluten-free. Vegetarian-friendly and cruelty-free.

Launch date: September 2019
Availability: SalonCentric and select distributors nationwide
 

About amika: amika haircare + tools are for a lifestyle of self-expression and hair rebellion against conformity and the mundane. Designed in Brooklyn, amika creates intelligent products that encourage creativity and promote healthier hair.