...tweet, tweet tweetly-tweet!
That's not Robin rockin' out in the tree down the street, it's the sound of the social media tool that is fostering conversations between customers, businesses and friends all over the world. Twitter has made quite a racket in the social media world, but it’s also a powerful conversation tool for salons and should be considered for a well-rounded online strategy.
To effectively utilize Twitter for your salon, much like any other social media platform, it’s all about strategy. Because there are very specific reasons for Twitter outreach you must first make sure this time-intensive platform makes sense for your salon – and you have the resources to jump and continually be engaged with the conversations that are happening.
If and when done properly, there are many opportunities to outreach to both industry influencers, bloggers, media and your customers via Twitter. At Evoke Brands, we utilize Twitter as a PR tool – something we call ‘Social Media PR.’ It’s a new way of connecting with influencers and both introducing our company and clients – as well as joining important conversations in a social, instant way. We look at it as a conversation resource in a way that other social media, even the almighty Facebook, can't.
When you join in that conversation you earn the respect of the customers and earn a place in their daily media diet. From daily updates on salon happenings, photos of unique styles and services to exclusive rewards and contests when done right a twitter account will have "all the little birdies" psyched for their next visit to your salon. To start with Twitter, you must first understand the anatomy of the platform. Then, we’ll move on to discuss best practices and how salons across the country are using this powerful tool to drive business.
Here's a quick tutorial on the ins and outs of Twitter:
This is a screen shot of my twitter profile let's check out each step.
Tweet: A tweet is a 140 character status update. Professionals use tweets to promote specials, create buzz about their salon, have conversations with industry leaders and customers, and keep up with the latest trends.
Number 1: The Handle/Avatar
As you can see there are three different ways to identify a twitter user. The first is their twitter "handle." My handle is @kellyehlers. A twitter handle will always have the @ sign before it in order to connect with a user. It is how users send tweets "to" your account, and how they will see when you tweet at them. Your twitter handle should be something related to your salon (or stylist) and will most likely be the name of your salon--@yoursalon.