The ubiquitous 'before' and 'after' has become a social media standard. Unite haircare took this theme and expanded it, asking stylists to take one model and do two very different looks on the same head, incorporating different techniques and products, and tagging the final result with #UNITEAlterEgo. Among the many entries, four finalists were selected until the winner was announced today. Stylist @britty_bird working out of @velvetmonkeysalons in Oklahoma City, Okla., won the popular vote.
For the tousled and textured look on the left, Unite Texturiza Dry Finishing Spray was used and the sleek style on the right was achieved with Unite Smooth and Shine Cream.
Congrats to the finalists and a special shout-out to @britty_bird.
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