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Pravana's "Show Us Your Vivids" Contest Now Accepting Entries

Jamie Newman | May 10, 2016 | 10:38 AM
Erica Keelen created her entry using ChromaSilk Crème Hair Color and Vivids drawing inspiration from Van Gogh’s "Starry Night". Pravana’s Artistic Color Director Vadre Grigsby said for Keelen’s technique, the “color combination required different levels of lift to achieve the vibrancy. The pre-Vivids application work was done perfectly.” Keelen’s creative color placement, polished styling and stunning overall effect embodied the spirit of the contest, bringing home her first place win.
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“This contest changed my career!” Keelen said. “My photos went viral and within two months, I had gained over 5,000 new followers on Instagram!” Her color work has been shared by national beauty publications, both in print and online as well as via social media.
Photo By Pravana Photo 2 of 2

From May 1 to June 30, Pravana is inviting students and stylists to share their best brightest color creations in its "Show Us Your Vivids" contest, using Pravana's color collections of Vivids, Pastels, Neons, Locked-In hair colors, as well as its new line of Jewel shades. 

To enter, participants must submit one image of the model before color application, two stylized images of model after color application and one image example of inspiration used to conceptualize his or her entry. Entries must include a complete, paragraph-long description of how the look and style was created along with formulas and a list of the products used. All products must be Pravana. And of course, complete entry form fields, which can be found here

 Entries will be judged based on creativity, technique and overall impact.

The first prize winning gets an all-expense paid trip to Pravana’s headquarters in Los Angeles for an editorial-style photo shoot and a feature in a national magazine. The winner will also be featured on Pravana’s website, social media channels and email blasts and receive a Glam Kit filled with products of their choice, valued at $1,000. Additional prize announcements will be made throughout the duration of the contest. Bonus prize: if the first-place-winning entry includes at least one ChromaSilk Crème Hair Color shade, the winner will receive an additional $500 of Pravana product in their Glam Kit. Total value of the winner’s prize is more than $20,000.

The second prize winner will receive a deluxe Pravana Glam Kit valued at $1,000 and placement on Pravana’s website, social channels and email blasts. Third prize winner gets a Pravana Glam Kit valued at $500 and placement on its website, social channels and email blasts. There will also be a Facebook Fan Pick Winner. Submitted entries will be uploaded by Pravana onto its Facebook page; the entry with the most "likes" by June 30 at 11:59 p.m. PST will receive a Fan Glam Kit, valued at $500 as well as placement on Pravana’s website, social channels and email blasts. 

See below for the winning images from last year's winner, Erica Keelen. 

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