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Behind the Scenes: Moroccanoil's 2016 NAHA Presentation

Lauren Quick | August 9, 2016 | 12:49 PM
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The mood board and inspiration for Moroccanoil's 2016 NAHA presentation.
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Kevin Hughes prepping a model backstage.
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Hughes drove real butterflies in from California to adorn models' hair.
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Finger-waved wefts for one of the elegant, avant garde styles.
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The 2016 North American Hairstyling Awards (NAHA) did not disappoint attendees this year—from the finalist and winners to the host and the presentations, everything and everyone that crossed the stage was energized and pulsing with creative life.

Moroccanoil made a beautiful statement during its stage presentation. Kevin Hughes, global ambassador and spokesperson for Moroccanoil, and the creative team displayed 12 models, including two men, that were inspired by royalty and love.

“We felt it was important to make a strong statement regarding the importance of love during difficult times, to remind all of us that love truly conquers all," Hughes said. "Hairstylists are some of the world’s most compassionate people, and I’m incredibly proud to be a part of this exceptional community representing Moroccanoil, a brand that inspires and empowers hairdressers all over the world.”

Hughes said he wanted to infuse a bit of happiness and joy into the evenings festivities because there has been so much trauma in the world recently. Models were elegant yet whimsical; they sported various forms of crowns, and many were adorned with real, preserved butterflies that Hughes drove with him to Las Vegas to California. 

"Our video is about community and love is love is love—and being good people," Hughes said. "It's about total love. I built on that with wardrobe and everything. It's very avant garde, but it's still beautiful because it's Moroccanoil."

Hughes said the presentation is a big step for Moroccanoil; he really wanted to drive home the idea that it isn't just a luxury brand but a brand for the professional first.

"We're really focused on the stylists," Hughes said. 

 

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